Ansett from the ashes
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Ansett from the ashes
Fri "Herald Sun"
The men who will lift Ansett from the ashes
By TORY MAGUIRE
03jan02
THE TWO men charged with raising Ansett from the ashes will spend January considering how to repair a damaged brand in a saturated market.
If all goes to plan for the Fox/Lew Tesna bid at the January 29 creditors' meeting, James Hogan and Adam Moroney will take over at Ansett Mk II on February 1.
Mr Hogan as chief executive and Mr Moroney as CFO will have to draw on all their experience to get Ansett Mk II off the ground.
The airline will be entering the market in the quietest traffic months of the year and will have to contend with a public image tainted by the events of 2001.
"We have already got too much capacity and if we are talking about a new carrier coming in with new aircraft in February-March, which is the worst time of the year for traffic, I think we are headed for a pretty undesirable outcome," said Centre for Asia Pacific Aviation managing director Peter Harbison.
The Ansett brand may be so damaged it may be better entering the market with a new name.
"The travel agents are going to be pretty cautious about it."
As chief operating officer of Britain's second largest airline, British Midland, Mr Hogan has learned important lessons in competing with an entrenched, dominant competitor in British Airways.
"Someone with that sort of experience, a good understanding of the way governments and extraneous non-aviation issues can get in the way of aviation are very important in the Australian system," said Mr Harbison.
Mr Hogan comes to Tesna as former CFO of Air New Zealand, a job he started after Air New Zealand bought the beleaguered Ansett.
"I don't think anyone would ascribe any blame to him for the decisions that Air NZ made for its acquisition of Ansett because he was working at Qantas at the time," an analyst said.
"He made the best of a bad situation with respect to Air New Zealand and has skills that are going to be quite valuable for the new Ansett."
Tesna's announcement of the appointments of Mr Hogan and Mr Moroney was couched in terms of certainty but the two men will probably not be unpacking their bags until after the final creditors' meeting on January 29.
A spokesperson for Ansett's administrators said the approval of the Tesna bid is virtually a "done deal", however industry watchers say the fight for the remnants of Ansett is not over.
"The administrators are out on a limb a little bit at the moment, they certainly can't do anything without the approval of the creditors," said Mr Harbison.
"The more it looks like a done deal then the more convincing it is to the creditors. Technically speaking there is still another offer on the table."
[ 03 January 2002: Message edited by: Wirraway ]</p>
The men who will lift Ansett from the ashes
By TORY MAGUIRE
03jan02
THE TWO men charged with raising Ansett from the ashes will spend January considering how to repair a damaged brand in a saturated market.
If all goes to plan for the Fox/Lew Tesna bid at the January 29 creditors' meeting, James Hogan and Adam Moroney will take over at Ansett Mk II on February 1.
Mr Hogan as chief executive and Mr Moroney as CFO will have to draw on all their experience to get Ansett Mk II off the ground.
The airline will be entering the market in the quietest traffic months of the year and will have to contend with a public image tainted by the events of 2001.
"We have already got too much capacity and if we are talking about a new carrier coming in with new aircraft in February-March, which is the worst time of the year for traffic, I think we are headed for a pretty undesirable outcome," said Centre for Asia Pacific Aviation managing director Peter Harbison.
The Ansett brand may be so damaged it may be better entering the market with a new name.
"The travel agents are going to be pretty cautious about it."
As chief operating officer of Britain's second largest airline, British Midland, Mr Hogan has learned important lessons in competing with an entrenched, dominant competitor in British Airways.
"Someone with that sort of experience, a good understanding of the way governments and extraneous non-aviation issues can get in the way of aviation are very important in the Australian system," said Mr Harbison.
Mr Hogan comes to Tesna as former CFO of Air New Zealand, a job he started after Air New Zealand bought the beleaguered Ansett.
"I don't think anyone would ascribe any blame to him for the decisions that Air NZ made for its acquisition of Ansett because he was working at Qantas at the time," an analyst said.
"He made the best of a bad situation with respect to Air New Zealand and has skills that are going to be quite valuable for the new Ansett."
Tesna's announcement of the appointments of Mr Hogan and Mr Moroney was couched in terms of certainty but the two men will probably not be unpacking their bags until after the final creditors' meeting on January 29.
A spokesperson for Ansett's administrators said the approval of the Tesna bid is virtually a "done deal", however industry watchers say the fight for the remnants of Ansett is not over.
"The administrators are out on a limb a little bit at the moment, they certainly can't do anything without the approval of the creditors," said Mr Harbison.
"The more it looks like a done deal then the more convincing it is to the creditors. Technically speaking there is still another offer on the table."
[ 03 January 2002: Message edited by: Wirraway ]</p>
Evertonian
Err, I thought we couldn't post published articles?
Oh well, anyway, nice to see them stuff it up half way through when they get the names wrong!! DOH!
Oh well, anyway, nice to see them stuff it up half way through when they get the names wrong!! DOH!
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Slightly off-topic but..
Any VB people care to explain why there is a 37NG parked (tied down) against the fence at BNE. Surely, nothing to do with VB's inability to make lease payments?
Perhaps AN will rise from the ashes (with help, or lack of interference from VB). There, back on topic.
Any VB people care to explain why there is a 37NG parked (tied down) against the fence at BNE. Surely, nothing to do with VB's inability to make lease payments?
Perhaps AN will rise from the ashes (with help, or lack of interference from VB). There, back on topic.
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There is an operational spare in the fleet which is an 800. We only pay when we use it for a couple of months anyway. Obviously we will use the fixed cost leased aircraft first because they have to pay their way. Has nothing to do with inability to pay any leases at all.
