Ansett/Tesna - has it got a chance?
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Ansett/Tesna - has it got a chance?
Reading todays papers brought home a stark reality if the Tesna consortium will actually survive.
A quote from the Australian:
"If Tesna is to survive more than a few months it must double or, more likely, treble its market share. It can only achieve its aim in this zero sum game by taking business away from Qantas and the third player Virgin Blue.
Neither Geoff Dixon at Qantas nor Brett Godfrey at Virgin Blue will willingly hand back to Ansett the business they've snared over the last five months. Lindsay and Solly will have a fight on their hands and it will cost them a lot of money. Apart from the additional costs of getting all Ansett's 16 Airbuses into the air (it is flying 14 at present) they are will have to spend big on marketing to persuade all those passengers and cargo customers that Ansett abandoned last year to return."
A hard task by any measure for the best of businesspeople, but how will the new guy shape up??. .I just hope the new MD has more skills than the recycled individuals they laughably term their "Flight Ops Dept".
Any bets as to the viability of this organisation?
A quote from the Australian:
"If Tesna is to survive more than a few months it must double or, more likely, treble its market share. It can only achieve its aim in this zero sum game by taking business away from Qantas and the third player Virgin Blue.
Neither Geoff Dixon at Qantas nor Brett Godfrey at Virgin Blue will willingly hand back to Ansett the business they've snared over the last five months. Lindsay and Solly will have a fight on their hands and it will cost them a lot of money. Apart from the additional costs of getting all Ansett's 16 Airbuses into the air (it is flying 14 at present) they are will have to spend big on marketing to persuade all those passengers and cargo customers that Ansett abandoned last year to return."
A hard task by any measure for the best of businesspeople, but how will the new guy shape up??. .I just hope the new MD has more skills than the recycled individuals they laughably term their "Flight Ops Dept".
Any bets as to the viability of this organisation?
Join Date: Jan 1999
Location: Melbourne,Vic, Australia
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Judging by the article in full mentioned I must say that the answer will be no.. .I judge this by the fact that Virgin/Qantas have tied up the rest of the market and cut themselves a very tight little niche.
Add this to the fact that Qantas has virtually tied up the entire business class market (high yield and a must for higher profit in any airlines language).
Couple this with Ansett's total lack of ability to effectively advertise in an appealing manner and their inherent stinginess displayed through a new frequent flyer scheme which I can only call not only insulting but tight-arsed and you have a recipe for disaster.
Never thought I'd say this but after the employee entitlements are paid out they better shoot the old girl and put it out of it's misery!
Quit now and avoid the December rush guys!!
Add this to the fact that Qantas has virtually tied up the entire business class market (high yield and a must for higher profit in any airlines language).
Couple this with Ansett's total lack of ability to effectively advertise in an appealing manner and their inherent stinginess displayed through a new frequent flyer scheme which I can only call not only insulting but tight-arsed and you have a recipe for disaster.
Never thought I'd say this but after the employee entitlements are paid out they better shoot the old girl and put it out of it's misery!
Quit now and avoid the December rush guys!!
