Air charter brokers
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Hello flynowpaylater (yawn)... quite often, the pilots and CSRs will all be handing the clients their personal and company business cards. Clients all know this, and know full well that they could have called the operator directly. After the first time that the operator says "we don't have a G550. but our CL601 is just as good", clients make a mental note to pay the extra and have a broker find the plane they want.
And sure, an operator can get into the selling business, and a broker can work deals, but in the end, everyone is in it for their own gain. Why is this so hard to figure out?
FR
And sure, an operator can get into the selling business, and a broker can work deals, but in the end, everyone is in it for their own gain. Why is this so hard to figure out?
FR
Join Date: Nov 2007
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Frank - Guessing you're a broker?
You are totally right. There is a definite and valuable role that brokers play in the market. The trouble is the current system of many unregulated and unqualified people representing the operators product and service without the knowledge of what's on offer. What's wrong with people (end client and operator) knowing what the broker charges for their service? and having the reassurance that their broker is suitably qualified and experienced and of course fit proper to be conducting the transaction. It's just normal.
Why the secret and hidden charge? No wonder people inherently don't trust brokers.
Good brokers are great to deal with. but why are we in a multi billion industry where there is no guideline for the user of a broker as to their credentials?
You are totally right. There is a definite and valuable role that brokers play in the market. The trouble is the current system of many unregulated and unqualified people representing the operators product and service without the knowledge of what's on offer. What's wrong with people (end client and operator) knowing what the broker charges for their service? and having the reassurance that their broker is suitably qualified and experienced and of course fit proper to be conducting the transaction. It's just normal.
Why the secret and hidden charge? No wonder people inherently don't trust brokers. Good brokers are great to deal with. but why are we in a multi billion industry where there is no guideline for the user of a broker as to their credentials?
Join Date: Mar 2004
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Good brokers are great to deal with. but why are we in a multi billion industry where there is no guideline for the user of a broker as to their credentials?
Why do you think that common sense should be replaced by regulation ? Way to many things are regulated already....
Any sane person should understand that if they employ a middle man, that they then have to pay for this service. Wether the service is good or not is a different question, but if you give your car to inspection you have to thrust them as well, donīt you ? And if the service is bad, then you vote with your feet, donīt you ?
BTW, Iīm not a broker, but I worked with a few of them in the past. I always saw the 5% we gave em as the equivalent of what we would have to spent for PR. And often we had british brokers using us for british clients, a clientel we would not easily have access to.
Last edited by His dudeness; 23rd Oct 2013 at 14:24.
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Hi Dude : Yep, get that but the 5% you refer to is more like 15% + but that is not the issue. The issue is that people don't know what the service is costing.
Your reference to the car inspection. You know what the garage has charged and then you can decide on whether it was value for money. You wouldn't use an agent to get your car serviced, you go direct to the garage. The garage is the performing party in this example. Much as the airline is the performing party on a charter.
My whole point is that operators and end clients should know what the broker is charging for his/her service. The broker should not fear this. This is adding integrity to the profession and raising the entry requirements and standards by way of professional qualification and approvals. Everyone wins......except the dodgy broker.
FNPL
Your reference to the car inspection. You know what the garage has charged and then you can decide on whether it was value for money. You wouldn't use an agent to get your car serviced, you go direct to the garage. The garage is the performing party in this example. Much as the airline is the performing party on a charter.
My whole point is that operators and end clients should know what the broker is charging for his/her service. The broker should not fear this. This is adding integrity to the profession and raising the entry requirements and standards by way of professional qualification and approvals. Everyone wins......except the dodgy broker.
FNPL
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Ever heard about the expression "Free Market"?
Let the Final Clients judge weather the Service offered by a Broker is good or not!
If it was good, he will return to that Broker, if not he lost a Client and potential for a longer Business relation!!!
And a final comment on Operators view in this story:
They should perhaps choose Brokers not on the basis how much they charge final Clients but perhaps on different reasons/Parameters (there are plenty of them). Might be good thinking about that!
Let the Final Clients judge weather the Service offered by a Broker is good or not!
If it was good, he will return to that Broker, if not he lost a Client and potential for a longer Business relation!!!
And a final comment on Operators view in this story:
They should perhaps choose Brokers not on the basis how much they charge final Clients but perhaps on different reasons/Parameters (there are plenty of them). Might be good thinking about that!
Last edited by zolfen; 24th Oct 2013 at 09:44.
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Hello and good day aviation enthusiasts,
I was reading through some of these forum posts and saw some interesting, but old threads about charter brokers. Therefore I'd like to start a new conversation and hope, that some people with valuable knowledge can help me.
I work in the business aviation in Europe and would like to get into the Charter broker business.
With all the new apps and online programs like Avinode and Fly Victor... what sort of abilities do you need to become a good broker in the business aviation and how do you start?
Are there any companies you can work from at home maybe? The aviation knowledge, be it aircraft, ground ops, ATC routings, slots and the like are nothing new for me.
It seems like nobody wants to share information in this business segment, which I can totally understand. Nevertheless I'd be very glad if I could get some answers.
Thank you in advance,
Michael
I was reading through some of these forum posts and saw some interesting, but old threads about charter brokers. Therefore I'd like to start a new conversation and hope, that some people with valuable knowledge can help me.
I work in the business aviation in Europe and would like to get into the Charter broker business.
With all the new apps and online programs like Avinode and Fly Victor... what sort of abilities do you need to become a good broker in the business aviation and how do you start?
Are there any companies you can work from at home maybe? The aviation knowledge, be it aircraft, ground ops, ATC routings, slots and the like are nothing new for me.
It seems like nobody wants to share information in this business segment, which I can totally understand. Nevertheless I'd be very glad if I could get some answers.
Thank you in advance,
Michael
