First Flight Secrets of the Dreamliner
 

Channel 7 Sunday night at 9:15pm, story about the new Qantas Dreamliner- getting ready for its maiden flight.

Could be good or it could be piffle.

piffle methinks, probably just an infomercial, I mean so what ? jetstar have had em for the last year or two, and the rest of the world for years...just late to the party

Yeah, yet another bloody brilliant idea the Kiwis have beaten us to.....

Alan needs to stop prancing around with this 787 and just get the thing in the air doing its job like every other airline does. He has been outnumbered in the product space by Singapore and Etihad so he is buying tv time on current affair shows to showcase how great everything is and how is doing such a great job. :{

All this fanfare for a machine that’s got 600 odd in service is vomit inducing.

So cringey.

Jetstar have been flying 787s for years. Where was the hype for that? Or do they not have enough aeroplanes painted in rainbow feigning social justice to warrant the attention of the window lickers of Australia.

Qantas is the Neoliberal airline of the world. It's embarrassing. And the overreaction of this 787 is a perfect example of how out deluded Australians can be when it comes to our tiny little mini "aviation industry".

Got to be one of the last legacy carriers in the world to get one of these things. But you'd think they were original the way they sell themselves.

Very well put. Rome or in this case Qantas burns while Ellen fiddles.

Speaking of cringy - arrived in BNE on QF608 last Sunday, a PA was made that we were about to taxi through the fire tenders spraying an arc overhead because "this was the first B787 to land at Brisbane". Talk about Qantas beliveing their own BS....

Been flying on Royal Bruni's 787's between LHR & MEL for the last few years.......

Piffle indeed. Typical façade dressing to make it look like they are on the up and up.


Did I mention I just bought a smartphone? You can all have a look if you want.

Seems like great marketing to me. Aimed at the ignorant or un-informed....dare I say, the majority of air travellers. Will appear as the latest and greatest to them. Wow, we've gotta get on one of them things!

Agreed. Have been regaled by non-flying rellies to watch the infomercial about the Tupperware airliner.

Brilliant!

If one studies enough marketing drivel they see a central element is simple repetition: Say something often enough it gets believed.

Am sure many remember Mr Joyce repeating over and over "Qantas International is in terminal decline' culminating in a requirement for AUD$3 billion of government assistance. The same business is now transformed, handsomely rewarding the insiders, with the same fleet and same contracts and now a solitary 787.

Mr Joyce has had his own transformation of sorts. It is not uncommon for CEOs to undergo a stage managed heroic journey. There is always an accompanying narrative setting the scene as the hero battles stereotypes, challenges, bullies and disaster. He emerges victorious.

Steve Evans and Kerry Jacobs did a great piece of research into the hero journey at Qantas..

An interesting analysis, when supported by myopic media and constant commercials or paid advertising the 787 fits nicely into this narrative.

The actual reality that the Qantas group revenue has shrunk under their leadership, the business gone backwards, people with whom I associate are amused by their antics in its home market it sort of drowns out critical analysis.

Dyed red hair, white lab coats, crass engineering superlatives being bandied around indiscriminately.

Paul Kelly is doing a live concert in Sydney televised on the Auntie network - now that is just awesome.

Yes, the Paul Kelly concert was awesome. Much better than any QF infomercial.

Still, got to hand it to QF. They read the play, gave a few journos a free holiday, they then wax lyrical about the info they are fed as they’re too lazy to find out the facts and public laps it up for the same reason. This was not advertising to industry folk like you and me. Well played.

Media Watch: Junketing journalists (23/10/2017)

It would be interesting to see the tv ratings for that time slot.:)

Almost vomited watching the add for it. I think they believe their own BS....

You guys really need your head read.

The airline is making squillions. It’s hiring a shed load of new pilots. Creating good upwards movement. It’s trying new routes and buying new metal.

All in all, it’s a good time to be a qantas pilot, or any Australian pilot for that matter. If you’re on the outside looking in and on the bottom of another list, it’d be silly not to have a crack.

Joyce may be a lot of things, but I now believe he was the right man for the job.

It’s a good time to be in the group.

Should not that be ‘buying new plastic’?

Game changer

Qantas have added 1 aircraft with a LN 615 there are a lot flying. The game already changed, what were they doing for the last decade?

What they did was hold the value of the long haul fleet on balance sheet at a level that was in excess of realisable market value (or second hand price)

With the auditors they time the decision and reduce the value on balance sheet. That was $2.6 billion of the loss. This loss was levered to get staff to agree to a pay freeze, which most unions blindly obeyed.



Miraculously the business turned around, just as Mr Joyce predicted it would.

So we have a fleet impairment and then a $597 million saving from lower fuel prices.

Just remember the same contracts and aircraft are the same aircraft and contracts that resulted in "Qantas international in terminal decline" and in late 2013 needing $3 billion of taxpayer's money and an EK alliance to survive..They apparently need neither now...Amazing

Oh and they added ONE 787.

He is audacious and those with whom I consult applaud the audacity. The media long ago ceased to be investigative, so critical analysis is missing, but the right man? Time will tell.