First Flight Secrets of the Dreamliner
 

Channel 7 Sunday night at 9:15pm, story about the new Qantas Dreamliner- getting ready for its maiden flight.

Could be good or it could be piffle.

piffle methinks, probably just an infomercial, I mean so what ? jetstar have had em for the last year or two, and the rest of the world for years...just late to the party

Yeah, yet another bloody brilliant idea the Kiwis have beaten us to.....

Alan needs to stop prancing around with this 787 and just get the thing in the air doing its job like every other airline does. He has been outnumbered in the product space by Singapore and Etihad so he is buying tv time on current affair shows to showcase how great everything is and how is doing such a great job. :{

All this fanfare for a machine that’s got 600 odd in service is vomit inducing.

So cringey.

Jetstar have been flying 787s for years. Where was the hype for that? Or do they not have enough aeroplanes painted in rainbow feigning social justice to warrant the attention of the window lickers of Australia.

Qantas is the Neoliberal airline of the world. It's embarrassing. And the overreaction of this 787 is a perfect example of how out deluded Australians can be when it comes to our tiny little mini "aviation industry".

Got to be one of the last legacy carriers in the world to get one of these things. But you'd think they were original the way they sell themselves.

Very well put. Rome or in this case Qantas burns while Ellen fiddles.

Speaking of cringy - arrived in BNE on QF608 last Sunday, a PA was made that we were about to taxi through the fire tenders spraying an arc overhead because "this was the first B787 to land at Brisbane". Talk about Qantas beliveing their own BS....

Been flying on Royal Bruni's 787's between LHR & MEL for the last few years.......

Piffle indeed. Typical façade dressing to make it look like they are on the up and up.


Did I mention I just bought a smartphone? You can all have a look if you want.

Seems like great marketing to me. Aimed at the ignorant or un-informed....dare I say, the majority of air travellers. Will appear as the latest and greatest to them. Wow, we've gotta get on one of them things!

Agreed. Have been regaled by non-flying rellies to watch the infomercial about the Tupperware airliner.

Brilliant!

If one studies enough marketing drivel they see a central element is simple repetition: Say something often enough it gets believed.

Am sure many remember Mr Joyce repeating over and over "Qantas International is in terminal decline' culminating in a requirement for AUD$3 billion of government assistance. The same business is now transformed, handsomely rewarding the insiders, with the same fleet and same contracts and now a solitary 787.

Mr Joyce has had his own transformation of sorts. It is not uncommon for CEOs to undergo a stage managed heroic journey. There is always an accompanying narrative setting the scene as the hero battles stereotypes, challenges, bullies and disaster. He emerges victorious.

Steve Evans and Kerry Jacobs did a great piece of research into the hero journey at Qantas..

An interesting analysis, when supported by myopic media and constant commercials or paid advertising the 787 fits nicely into this narrative.

The actual reality that the Qantas group revenue has shrunk under their leadership, the business gone backwards, people with whom I associate are amused by their antics in its home market it sort of drowns out critical analysis.

Dyed red hair, white lab coats, crass engineering superlatives being bandied around indiscriminately.

Paul Kelly is doing a live concert in Sydney televised on the Auntie network - now that is just awesome.

Yes, the Paul Kelly concert was awesome. Much better than any QF infomercial.

Still, got to hand it to QF. They read the play, gave a few journos a free holiday, they then wax lyrical about the info they are fed as they’re too lazy to find out the facts and public laps it up for the same reason. This was not advertising to industry folk like you and me. Well played.

Media Watch: Junketing journalists (23/10/2017)

It would be interesting to see the tv ratings for that time slot.:)

Almost vomited watching the add for it. I think they believe their own BS....

You guys really need your head read.

The airline is making squillions. It’s hiring a shed load of new pilots. Creating good upwards movement. It’s trying new routes and buying new metal.

All in all, it’s a good time to be a qantas pilot, or any Australian pilot for that matter. If you’re on the outside looking in and on the bottom of another list, it’d be silly not to have a crack.

Joyce may be a lot of things, but I now believe he was the right man for the job.

It’s a good time to be in the group.

Should not that be ‘buying new plastic’?

Game changer

Qantas have added 1 aircraft with a LN 615 there are a lot flying. The game already changed, what were they doing for the last decade?

What they did was hold the value of the long haul fleet on balance sheet at a level that was in excess of realisable market value (or second hand price)

With the auditors they time the decision and reduce the value on balance sheet. That was $2.6 billion of the loss. This loss was levered to get staff to agree to a pay freeze, which most unions blindly obeyed.



Miraculously the business turned around, just as Mr Joyce predicted it would.

So we have a fleet impairment and then a $597 million saving from lower fuel prices.

Just remember the same contracts and aircraft are the same aircraft and contracts that resulted in "Qantas international in terminal decline" and in late 2013 needing $3 billion of taxpayer's money and an EK alliance to survive..They apparently need neither now...Amazing

Oh and they added ONE 787.

He is audacious and those with whom I consult applaud the audacity. The media long ago ceased to be investigative, so critical analysis is missing, but the right man? Time will tell.

Don't like the company, then POQ to another...

and apparently also a logo changer. Every time there is a game changer you also have to change your logo - apparently.

Where’s the ‘like’ button captain dart?

Don't confuse a frustration with the way the company has been run with a dislike of the company itself.

Many of us are incredibly loyal to the company; less so to the management and their practices….

Couldn't be truer words. The loyalty of staff to the Company and to each other in getting the job done has to be seen and experienced. It is phenomenal. Management and its decisions may not be liked but that doesn't affect loyalty to the Company. Most of us are very proud to have worked for Qantas!

As a mate keeps saying :
Qantas succeeds despite management , not necessarily because of management !

Thought you had it together Gobbie. Disappointed to see you sell out like this.

The Qantas CEO could have been deaf, blind and mute and achieved what Joyce has achieved.

All he's doing now is playing catch up for the mistakes that the board he led made years ago.

But I will hand it to the marketing team for fitting all that propaganda into such a neat little pill for the masses to swallow.

Easy enough to touch even the most vocal internet lords.

What a sad time for Australian aviation to see such simple accomplishments worshiped like this.

One 787....... A TV show...... Jesus......

Spot on mate.

Spoken like somebody in the group :rolleyes:

The Qantas indoctrination is real.

As I said in post #7, they believe their own BS....

That's irrelevant. What's important is the travelling public believe their BS and you have to admit they're doing a bloody good job. Multiple relatives of mine are convinced that Joyce et al managed to get rid of all the 'old, outdated work practises by the engineers, baggage hand,ears and pilots' and that he's turned the company around brilliantly.

That many of us know the reality is irrelevant to the narrative at play in terms of shaping the public's (and market's) mind set.

I was surprised I did not see John Travolta involved with the B787 acceptance !

I've had it sitting on the hard-drive of my video recorder for a while now and finally got around to watching it a few days ago.

The editor did a good job of keeping the aircraft out of most of it, so all the flight attendants, trainee pilots (why - they haven't flown it and they weren't part of the delivery crew) and the acceptance crew etc could be the stars, with the obligatory appearances by Alan Joyce.

Boeing, and the 787, did make a few appearances, but by the time I had finished I decided it didn't show a single "secret" about the 787 and it was not worth investing in the $1 or so to edit out the ads, "top-and-tail" it and burn it to a DVD-R disk. I erased it.

I'd rate it a passable Qantas PR video, but unless you are interested in how many problems there were with the premium economy seats, or how the galleys looked before they were installed or how important it is to choose the right toilets and how many people are required to make that momentous decision, it's a fizzer. Not quite a waste of sync-pulses, but close to it.

Did anyone else notice Mr Paul "Howes-Wirth" in the Business class cabin?

I can't imagine why a KPMG consultant would be part of such s prestigious event..... oh... wait.😏😉

I flicked it on today and hit delete about a minute into the pilot crapping on with his wife.

Qantas economy class seat comes with a footrest - Business Insider

As emailed to me: Benjamin Zhang insightful Journalist that he is, takes a reader on a voyage of discovery!


Last time I checked the great circle distance implies a flight time of circa 6 hours. Should not really be in business insider, perhaps in the advertising section..

Yea, how long is "briefly"? Bet he wasn't back there too long. Long enough though, to discover that economy class has changed "forever", with the addition of the "gamechanger" (must have been a condition of carriage to work that into your copy somehow) foot net. Imagine being able to "proper" (sic) up your feet? Provided of course you are not using it to store some of your belongings like the images seem to show.

Fully invested!

I still don't like the hats....

Is Alan going to take EK to task over their use of the term 'game changer' in their adverts with Jeremy Clarkson spruiking their new first class seat?

I don't know about taking them to task but you sure get the feeling Ek are taking the mickey out of the "Game Changer" with that ad.

Whats the saying?? With friends like that.................... :rolleyes: