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Air NZ to unveil new express service

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Old 11th Aug 2003, 23:22
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Air NZ to unveil new express service

From Nine MSN

Air NZ to unveil new express service

Air New Zealand is unveiling its new express-style trans-Tasman service on Tuesday.

Big cuts in ticket prices are coming, with the introductory lowest, most restricted fares expected to drop as low as $100, with normal base, one-way fares likely to be set between $150 and $200.

Taxes, security charges and departure levies will mean the consumer will pay more than that, but total travel costs are still expected to fall steeply.

Hot meals will go, along with free alcoholic drinks. The cheapest tickets will only be available if booked on the Internet and will not earn air points, or be able to be changed. As with the domestic express service, all fares will be based on one-way, not return tickets.

The new services are expected to begin in early October, when the airline's new fleet of Airbus A320 aircraft begin arriving. Air NZ says the planes are 15 per cent cheaper to operate than its existing planes on the route, mostly Boeing 767s.

While the public is likely to welcome the move, seen as a way of pre-empting cut-price fares about to be offered by soon-to-be rivals such as Virgin Blue, travel agents are unlikely to be so enthusiastic.

One way in which Air NZ will save money is by abolishing the payment of commissions on trans-Tasman tickets issued by agents.

They currently earn a 5 per cent commission for tickets booked to Australia, with 9 per cent earned on other international flights.

Air NZ will be hoping that the big cut in fares will convince travellers that it is worth foregoing the pleasures of food, drink and fare flexibility.

Its rivals on the Tasman, which now include airlines such as Emirates, which focus on the premium end of the market are likely to stress their levels of comfort and service.

How its biggest rival Qantas reacts will be watched closely, as it is trying to seek regulatory permission to buy a 22.5 per cent stake in Air NZ and integrate services operating to, from or within New Zealand.

Both airlines will next week present their case at a conference hosted by competition regulator the Commerce Commission.

The commission has already refused to give its blessing to the deal, saying in its draft decision that it would bring no benefit to the economy.

Air NZ will no doubt point to Tuesday's announcement of cheaper flights as evidence that the industry is highly competitive, with just the threat of a rival's entrance in a market enough to make it cut prices.

Air NZ shares closed unchanged at 49c.

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Wirraway is offline  
Old 11th Aug 2003, 23:41
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It will be interesting to see Virgin's response, once they start flying to NZ
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Old 12th Aug 2003, 05:40
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What's on offer (ANZ)

Express class to Australia

One way base fare as low as $100, no hot meals or free drinks, internet fares with little flexibility.




See how long it lasts or they last...
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Old 12th Aug 2003, 08:10
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No airpoints either on the lowest fare

Cheers
DJ737
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Old 12th Aug 2003, 11:04
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Welcome to the brave new world of cut-price airfares.

Get in, sit down, strap in, shut up, get off.

You get what you pay for!! At least it's honest.
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Old 12th Aug 2003, 14:00
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Cheapest I've heard so far:
$189 One-way from SYD to AKL, WLG, CHC

And Freedom Air have to compete with Big Brother! How much longer will they last?
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Old 12th Aug 2003, 14:18
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... and Freedom just recruited too!
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Old 12th Aug 2003, 17:26
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My thoughts exactly 682. If I was SLF on AKL to SYD I'd pay the extra and go on Emirates, newer birds and they dish out more piss!
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Old 13th Aug 2003, 02:18
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Wed "Melbourne Age"

Air NZ cuts fares in move that could lead to price war
By Andrew Heasley
Transport Reporter
August 13, 2003

Air New Zealand slashed its air fares between Australia and New Zealand by up to 38 per cent yesterday in a pre-emptive strike that could spark a trans-Tasman aviation price war.

Travellers can now fly from Melbourne to Auckland, Wellington or Christchurch from $451, including taxes and charges, if booked over the internet, for departures from October 29 on.

The same return fare applies from Sydney to Auckland, Wellington or Christchurch, and Brisbane to Auckland and Wellington.

The fare undercuts Qantas's best web fare to Auckland by $21 from Melbourne, $41 from Sydney and $91 from Brisbane.

Air NZ described the move as "evolutionary and the next step in a fundamental change of direction" for the airline.

"You can't doubt the success of carriers like Virgin Blue in their low-fare approach," said Air NZ spokesman Tony Harrington.

"They've changed what's offered. Consumers have embraced it. That's really the new way of doing things."

Qantas responded yesterday by pledging to remain price competitive and hinted that price cuts were possible.

Qantas spokesman Michael Sharp said: "We're going to continue to be competitive on all routes, including the trans-Tasman. Watch this space."

Competition is set to get tougher. Virgin Blue, too, has signalled its intention to fly the Tasman.

It was granted unlimited capacity from October to New Zealand by the International Air Services Commission on July 10.

Virgin Blue commercial operations manager David Huttner said: "We're confident we can offer fares at those (Air NZ) levels with more flexibility, and perhaps do a bit better."

The start date for Virgin's flights to New Zealand had not been determined, he said.

Air NZ said price cuts were made possible by progressively introducing more efficient Airbus A320 aircraft to replace Boeing 737-300s and ageing 767s, encouraging internet bookings and cutting extras such as newspapers and magazines for economy class, and simpler in-flight meals.

Mr Harrington said the aim of discounting was to protect the airline's market share, stay competitive and rebuild after the Iraq war, terrorism fears and the SARS outbreak.

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