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Virgin Australia to become more like Virgin America?

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Virgin Australia to become more like Virgin America?

Old 15th Jun 2020, 02:24
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Virgin Australia to become more like Virgin America?

Cyrus Capital is one of the two finalists to take over Virgin Australia, it was a 'cornerstone investor' in Virgin America, so no surprise that it wants to remake Virgin Australia like Virgin America, as a mid-market 'hybrid' airline, smaller, domestic and short-haul only, 737s-only, dropping Tigerair and bringing back that 'Virgin' vibe.

Some interesting quotes from the article.
Virgin Australia 2.0 “should sit below that very top tier of where Qantas plays so strongly in, and above and maybe overlapping slightly where Jetstar sits"
"We had a lot of success in the US with Virgin America with the hybrid business model, which is a model that has product and service that appeals to the business traveller but a cost-base able to provide a range of fares that can appeal to the value-orientated leisure traveller and that encompasses passengers who fly on Tiger today.”
“We think there's a really sweet spot in the middle where Virgin can play very strongly. And that's exactly what we saw in the States with Virgin America.”
“We believe Virgin Australia can be the best airline in Australia It doesn't have to be the biggest – Virgin America wasn't the biggest – but it can be the best, and we think that it will be.”
"We would like to bring back that core DNA of the Virgin brand and reinvigorate the service and the culture. Our plan would be to harness the power of the Virgin brand and bring back some of that sort of early challenger DNA.”

https://www.executivetraveller.com/n...market-airline
MelbourneFlyer is offline  
Old 15th Jun 2020, 02:42
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Putting Tiger to bed. About time!
wheels_down is offline  
Old 15th Jun 2020, 02:48
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Cyrus are on then money here. Especially when business won't be the same as zoom has arrived.
Turnleft080 is offline  
Old 15th Jun 2020, 02:51
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We travelled on Virgin America on a number of occasions and they were awesome, absolutely a step above the normal low cost offering but for a great price.
Ollie Onion is offline  
Old 15th Jun 2020, 02:54
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I've flown VX and VA, in different cabin (VX had a premium economy that was analogous to VA's Economy Plus). Similar products. I don't know what changes they could make to make the Australian product more like the American one. Apart from ditching widebodies.
Goat Whisperer is offline  
Old 15th Jun 2020, 03:20
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I don't know what changes they could make to make the Australian product more like the American one. Apart from ditching widebodies
And paying A320 Captains 85K a year........
non_state_actor is offline  
Old 15th Jun 2020, 03:27
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Originally Posted by Turnleft080 View Post
Cyrus are on then money here. Especially when business won't be the same as zoom has arrived.
don't think zoom will have much effect. Face to face is where business happens, not video link.
BNEA320 is offline  
Old 15th Jun 2020, 03:30
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Originally Posted by non_state_actor View Post
And paying A320 Captains 85K a year........
well one thing is for sure, they won't be paying what VA did. Don't even mention that you don't like that anywhere, or you won't be hired.
TT738 is offline  
Old 15th Jun 2020, 03:40
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Virgin Australia 2.0 “should sit below that very top tier of where Qantas plays so strongly in, and above and maybe overlapping slightly where Jetstar sits"

umm isn’t that exactly where Virgin Australia was sitting before this whole mess?
nvfr is offline  
Old 15th Jun 2020, 03:46
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Originally Posted by nvfr View Post
Virgin Australia 2.0 “should sit below that very top tier of where Qantas plays so strongly in, and above and maybe overlapping slightly where Jetstar sits"

umm isn’t that exactly where Virgin Australia was sitting before this whole mess?
You will probably find they might now have a tighter seat pitch at the back with carry on only, then standard Cabin, Cabin plus, and Business.
PoppaJo is offline  
Old 15th Jun 2020, 04:57
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umm isn’t that exactly where Virgin Australia was sitting before this whole mess?

No!!!! JB wanted it to be the next Qantas for reasons we all know why?
Turnleft080 is offline  
Old 15th Jun 2020, 05:06
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The few pilots at VA I've spoken with are adamant they're not taking a pay cut.
ShandywithSugar is offline  
Old 15th Jun 2020, 05:18
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ShandywithSugar, two types of pilot the employed one and the unemployed one!
Stationair8 is offline  
Old 15th Jun 2020, 05:58
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When and if VA gets purchased the current EBAs go with it. So in saying that they will be payed less is wrong.
Of course everything is up for negotiation but adding complexity in changing work rules, entering negotiations is time consuming and costly. I imagine the current EBA will be rolled over for a further 2-3 years with some concessions and amendments made to help cater the new owner if one arises.
Before going into administration the NB EBA was most likely going to get rolled over anyway.
Also a well paid pilot group isn’t what stops an airline turning a profit as demonstrated by Qantas. Best paid pilots in the country.
anonfly is offline  
Old 15th Jun 2020, 06:18
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The few pilots at VA I've spoken with are adamant they're not taking a pay cut.
First issue is do ANY pilots keep their job. Second issue is how many lose their job if a sale goes ahead. As above, the EBAs stand unless negotiated away.
Icarus2001 is offline  
Old 15th Jun 2020, 06:35
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Virgin Australia to become more like Virgin America

Originally Posted by wheels_down View Post
Putting Tiger to bed. About time!
I knew people that were involved with Tiger,not great info was forthcoming from them would one suspicious as to what was happenung.
I was aware that the chief pilot, a
Great pilot abd a great guy bailed out andbwent to a high powered position in QuatarnAirways.
Anybody can fill in the rest of the blanks please.
Thanks in advanced.
KARNAK66 is offline  
Old 15th Jun 2020, 06:52
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Originally Posted by ShandywithSugar View Post
The few pilots at VA I've spoken with are adamant they're not taking a pay cut.
You probably need to speak with a few more then.
Most of the ones I’ve spoken to would rather lose a few bucks and still have a job than maintain their current salary right out the door.
The Bullwinkle is offline  
Old 15th Jun 2020, 07:22
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Originally Posted by wheels_down View Post
Putting Tiger to bed. About time!
Tigerair will be back as I hear crew are being rostered for training.
Elijah B is offline  
Old 15th Jun 2020, 07:23
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Potentially a somewhat positive thread with regards to VAs future:

*TOLLING BELL*
Bring out your QF employed posters’ highly vested-opinions!”
TimmyTee is offline  
Old 15th Jun 2020, 07:52
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Will be a bunfight for jobs at the new VA if they go Airbus , im sure the Tiger guys will be trying as well as some junior JQ guys and gals.
Scooter Rassmussin is offline  

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