Cyrus Capital is one of the two finalists to take over Virgin Australia, it was a 'cornerstone investor' in Virgin America, so no surprise that it wants to remake Virgin Australia like Virgin America, as a mid-market 'hybrid' airline, smaller, domestic and short-haul only, 737s-only, dropping Tigerair and bringing back that 'Virgin' vibe.
Some interesting quotes from the article.
Virgin Australia 2.0 “should sit below that very top tier of where Qantas plays so strongly in, and above and maybe overlapping slightly where Jetstar sits"
"We had a lot of success in the US with Virgin America with the hybrid business model, which is a model that has product and service that appeals to the business traveller but a cost-base able to provide a range of fares that can appeal to the value-orientated leisure traveller and that encompasses passengers who fly on Tiger today.”
“We think there's a really sweet spot in the middle where Virgin can play very strongly. And that's exactly what we saw in the States with Virgin America.”
“We believe Virgin Australia can be the best airline in Australia It doesn't have to be the biggest – Virgin America wasn't the biggest – but it can be the best, and we think that it will be.”
"We would like to bring back that core DNA of the Virgin brand and reinvigorate the service and the culture. Our plan would be to harness the power of the Virgin brand and bring back some of that sort of early challenger DNA.”
https://www.executivetraveller.com/n...market-airline