Tiger rebranded
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Well the font looks familiar, how about the customer experience at the "touch points" as Mr Sharp called them?
Last edited by Icarus2001; 3rd Jul 2013 at 06:46. Reason: To add another image.
Good to hear Tiger a going for a new image , shirt unbuttoned, no tie, maybe the CEO should lead by example. Good luck Tiger hope it works out.
Last edited by SHVC; 3rd Jul 2013 at 09:21.
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Our new logo is simplified to depict the personality of the new Tigerair brand — warm, passionate and genuine.
The rounded fonts depict friendliness while the two dots, the first in grey and the second in orange, symbolises Tigerair's role in connecting our customers from one point to another. The different coloured dots also depict a friendly wink.
The orange semi-circle acts as a subtle reference to a tiger's tail, as well as a smile, representative of the passion and commitment in everything we do.
The rounded fonts depict friendliness while the two dots, the first in grey and the second in orange, symbolises Tigerair's role in connecting our customers from one point to another. The different coloured dots also depict a friendly wink.
The orange semi-circle acts as a subtle reference to a tiger's tail, as well as a smile, representative of the passion and commitment in everything we do.
60% ownership in the next few days.
This was a Tiger group wide exercise, a Singaporian company developed it. They wanted to bring all the Tiger group airlines under one banner.
Starting to all look very similar.
Last edited by Icarus2001; 4th Jul 2013 at 03:47. Reason: To add images.
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If there trying to make the public believe there low cost then they have got the look right . Nothing like a cheap sticker half peeled off to say where cheap . I would guess the whole rebranding had a $1500 budget .
Our new logo is simplified to depict the personality of the new Tigerair brand — warm, passionate and genuine.
The rounded fonts depict friendliness while the two dots, the first in grey and the second in orange, symbolises Tigerair's role in connecting our customers from one point to another. The different coloured dots also depict a friendly wink.
The orange semi-circle acts as a subtle reference to a tiger's tail, as well as a smile, representative of the passion and commitment in everything we do.
The rounded fonts depict friendliness while the two dots, the first in grey and the second in orange, symbolises Tigerair's role in connecting our customers from one point to another. The different coloured dots also depict a friendly wink.
The orange semi-circle acts as a subtle reference to a tiger's tail, as well as a smile, representative of the passion and commitment in everything we do.
Have they noticed that the grey/brown bit reads 'Tiaerair' on its own, and if so, what's the significance of that? The two dots probably have a hidden third meaning that explains it.
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Have they noticed that the grey/brown bit reads 'Tiaerair' on its own, and if so, what's the significance of that? The two dots probably have a hidden third meaning that explains it.
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Nuh - still barred in my office.
Mr Internet can take the bookings - and handle the failures.
Trust level zero.
Call a turkey a duck it will still sink.
Best all
EWL
Mr Internet can take the bookings - and handle the failures.
Trust level zero.
Call a turkey a duck it will still sink.
Best all
EWL
If there trying to make the public believe there low cost then they have got the look right . Nothing like a cheap sticker half peeled off to say where cheap .
Biggest worry for everybody is the future of jobs. It IS a failed airline with its current financial history. Their has to be a turnaround to offer any hope of security for employees.
You only have to see some of the stuff on their FB page to realise that there is never going to be the required customer support or loyalty.
http://www.facebook.com/tigerairaust...ef=ts&filter=2
At least Ryanair is profitable and they get pax to their destinations
Budget airline Tigerair's facelift comes unstuck as new logo starts to peel off Airbus A320 | News.com.au
You only have to see some of the stuff on their FB page to realise that there is never going to be the required customer support or loyalty.
http://www.facebook.com/tigerairaust...ef=ts&filter=2
At least Ryanair is profitable and they get pax to their destinations
Budget airline Tigerair's facelift comes unstuck as new logo starts to peel off Airbus A320 | News.com.au
Last edited by 1a sound asleep; 5th Jul 2013 at 12:29.