Our new logo is simplified to depict the personality of the new Tigerair brand — warm, passionate and genuine.
The rounded fonts depict friendliness while the two dots, the first in grey and the second in orange, symbolises Tigerair's role in connecting our customers from one point to another. The different coloured dots also depict a friendly wink.
The orange semi-circle acts as a subtle reference to a tiger's tail, as well as a smile, representative of the passion and commitment in everything we do.
Joysus, there I was thinking it was just a word with a couple of different colours in it.
Have they noticed that the grey/brown bit reads 'Tiaerair' on its own, and if so, what's the significance of that? The two dots probably have a hidden third meaning that explains it.
