Qantas Ripe for Takeover
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It's not 98% of shareholders at all.
It's the holders of 98% of shares. What's more the ones voting are not even the beneficial owners of the shares.
We are! It's our money that is invested in the funds which they manage on our behalf.
It's the holders of 98% of shares. What's more the ones voting are not even the beneficial owners of the shares.
We are! It's our money that is invested in the funds which they manage on our behalf.
Join Date: Jun 2008
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AJ will not be revisiting shutting down the airline again. He has used 8 lives with that gag.
Should the airline start to fade away, the emergency laws should be invoked, QANTAS taken over by the government, and the board removed for reckless behaviour and charged as such (but we know that will never happen) and keep the airline in government hands and never be held to ransom ever again by a bunch of greedy individuals.
Should the airline start to fade away, the emergency laws should be invoked, QANTAS taken over by the government, and the board removed for reckless behaviour and charged as such (but we know that will never happen) and keep the airline in government hands and never be held to ransom ever again by a bunch of greedy individuals.
Precisely.
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Qantas management have beaten everyone to a pulp, smashed the unions, share price up, given themselves payrise's
It's the big end of town propping up the price. They will then sell out and drive the price down because of the readjusted earnings figures and a drop off in forward bookings.
Once again, the Gordon Gecko's are driving the market and destroying companies and livelihoods.
But that's alright. When no one is employed in Australia, or on wages that can't afford to buy anything, where will the investors get their returns from then?
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Advertising will not restore QANTAS brand
Marketing experts say QANTAS will not be able to use marketing to restore faith in its brand.
Any plans by Qantas to advertise its way out of the shutdown crisis will be a waste of millions of dollars, with advertising experts saying the damage to the 91-year old brand has inflicted on itself over the course of just four days is beyond the ability of marketing to fix.
Instead, long term watchers of the industry say Qantas should simply abandon trying to rebuild the image of its brand in the mind of consumers in the short term and instead work on changing its culture to focus on passengers rather than the shareholders.
| The Australian
Marketing experts say QANTAS will not be able to use marketing to restore faith in its brand.
Any plans by Qantas to advertise its way out of the shutdown crisis will be a waste of millions of dollars, with advertising experts saying the damage to the 91-year old brand has inflicted on itself over the course of just four days is beyond the ability of marketing to fix.
Instead, long term watchers of the industry say Qantas should simply abandon trying to rebuild the image of its brand in the mind of consumers in the short term and instead work on changing its culture to focus on passengers rather than the shareholders.
"I don't think any amount of financial support for the brand is going to make much difference,'' Mr Morris said.
"They have gone from being part of the streetscape of Australian community to being part of the big end of town.''...and said that ‘it may be in the best interests of Qantas to agree to pilot demands and then make them the focus of marketing.’
Wrong Newpiper. The action over the weekend has only highlighted what the sale act intent was legislated to protect. Australia's economic and strategic interests. You can't have a rogue board in charge of an entity such as the national flag carrier enforcing their will in the guise of market forces without due regard for the national interests. Disrupting the mining, tourism and general business sectors is one thing but to interrupt the functioning of the economy with reckless abandon for days is not in the national interests. I am damn sure that the people at the Dept. of Defense are reassessing some of their own strategic contingency plans in light of this. Imagine if there had been a national or international emergency of grave proportions without the necessary assets available at short notice? i know emergency powers could be invoked but the overall reliance on Qantas' capability will now be questioned. The airline has always been an integral part of Australia's strategic capability. Virgin is not up to that task. How many engineers, pilots and operational back ground staff have had previous and or current military careers including current reservists. Read some history. There are reasons far beyond a share price for how and why Qantas and its strategic capability must be protected.
For those of you who can't grasp it, why do you think there isn't a Pacific Brands Act, or BHP Act, or a National Australia Bank Act? The amount of test pilots, FCIs etc in QANTAS and doing reserve work is phenomenal. They would of course be allowed to rush home in the event of a conflict. That other small issue of letting you get 49% of the aeroplanes home might also prove troublesome. You think?!
Last edited by maggotdriver; 2nd Nov 2011 at 01:05. Reason: Dame teahid
Join Date: Jun 2008
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Advertising will not restore QANTAS brand
Marketing experts say QANTAS will not be able to use marketing to restore faith in its brand.
Any plans by Qantas to advertise its way out of the shutdown crisis will be a waste of millions of dollars, with advertising experts saying the damage to the 91-year old brand has inflicted on itself over the course of just four days is beyond the ability of marketing to fix.
Instead, long term watchers of the industry say Qantas should simply abandon trying to rebuild the image of its brand in the mind of consumers in the short term and instead work on changing its culture to focus on passengers rather than the shareholders.
Marketing experts say QANTAS will not be able to use marketing to restore faith in its brand.
Any plans by Qantas to advertise its way out of the shutdown crisis will be a waste of millions of dollars, with advertising experts saying the damage to the 91-year old brand has inflicted on itself over the course of just four days is beyond the ability of marketing to fix.
Instead, long term watchers of the industry say Qantas should simply abandon trying to rebuild the image of its brand in the mind of consumers in the short term and instead work on changing its culture to focus on passengers rather than the shareholders.
The Reverend
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As an interested bystander in this saga as it unfolds, I am amazed at the number contributors suffering from Trollitis. If anybody has a different opinion and does'nt go with the flow, is expected to shut up. Bit like question time in parliament!
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peuce,
These are the ads I was thinking of. Use of newer aircraft and its staff. These are great ads.
These are the ads I was thinking of. Use of newer aircraft and its staff. These are great ads.
I don't know why that posted twice.
Last edited by QF94; 2nd Nov 2011 at 02:37.
