Strategic's fresh new look

[Busboy92]

Haven't had my interview yet, but now I can't wait. I need a "fresh" start. This is really positive news.

Lime twist in tail of rebranded airline Air Australia | The Australian

Now I guess I have to sit back and wait for the usual negative people who usulally pop out of the bowels of Pprune whenever Strategic is mentioned.

But this is positive for the industry and hopefully positive for me.

[altocu]

Is anyone able to provide info, or a link to where I can find info on the type of coin they are paying?

Cheers

Altocu

[Lasiorhinus]

How much did Chucky sell the rights to the name for?

[Ero-plano]

I love it, its fresh and new. Good luck guys I hope the expansion at Air Australia is huge. I'd rather fly these guys to Honolulu direct from Melbourne or Brisbane than hub out of ****ney any time.

[Fris B. Fairing]

It's nice to finally see the name on an Australian airliner.

[ContactMeNow]

How much did Chucky sell the rights to the name for?

Probably the same amount DC got paid for Alliance...

"Gunna bring in the business when they get confused and request a charter"

[jackthelad]

Its Air Australia not Air Australia International

Pretty sure Chucky's company is Air Australia International. So cant imagine anyone having to pay anything for Air Australia except the normal admin fees for registering a business name. I hope Aussie flock to these guys because they are truly Australian.

[Whispering T-Jet]

Going for the growing Islamic market perhaps? All that green

Seriously - a good livery - hope it works out.

Not sure about the move downmarket - be more like Virgin less like J*/Lyanair/Difficult Jet etc.

[zanzibar]

deck chairs on the Titanic .................................

[Mr Pilot 2007]

They were pushing themselves as one of the last remaining 'Full Service Airlines', now they are just one of the many budget airlines.

With qantas downsizing (in preparation to be folded up in favour of j* ???), Thought they do OK as full service.

What a shame!

[Busboy92]

Mr. P, even though I'm a bit biased, 'cause I want to work there, I disagree.

Virgin is sliding over to the full service side to join QF, which just leaves JQ and a very sad Tiger down at the LCC end. I think taking on 1 and a quarter competitors is going to be a better bet than taking on 2 strong competitors with Frequent Flyers, club lounges etc up at the full service end.

Just my thoughts.

[Captain Gidday]

Generally, I can't register "A Certain Name" if someone else has already registered "Certain A Name" or something very similar in the same business. If the public might be confused between the two it is usually disallowed, or the first registered owner can probably mount a lawsuit to stop the second business from operating if there is the prospect of confusion, even over matters of corporate colours [though Mitre 10 has just lost a lawsuit alleging the blue colour used by the new Masters homeware chain is too similar to its own].
Australian Airlines, the name, must still be owned by Qantas. Where are the corporate lawyers? I'd be confused between Air Australia and Australian Airlines, myself. Yanks would be, even more.
[Oh, you say, they are too busy firing lawsuits at their workers' Unions? I see].

[tmpffisch]

Generally, I can't register "A Certain Name" if someone else has already registered "Certain A Name" or something very similar in the same business. If the public might be confused between the two it is usually disallowed, or the first registered owner can probably mount a lawsuit to stop the second business from operating if there is the prospect of confusion, even over matters of corporate colours [though Mitre 10 has just lost a lawsuit alleging the blue colour used by the new Masters homeware chain is too similar to its own].

Much like how Aboriginal rights compainer Mabo wanted to setup his own clothing name "Mabo"; the name was denied as it was too similar to Australian brand "Mambo", so Mabo took them to court as they were infringing on his personal rights to setup a clothing brand.

[Jack Ranga]

Much like how Aboriginal rights compainer Mabo wanted to setup his own clothing name "Mabo"; the name was denied as it was too similar to Australian brand "Mambo", so Mabo took them to court as they were infringing on his personal rights to setup a clothing brand.

What???? lol.

[The Voice]

The matter is still before the courts with an outcome to be decided ..

[SimonBl]

The Voice, are you sure? A quick Google of "Mabo Mabo" shows this:

Mambo calls off trademark case to get onside with '100% Mabo' | The Australian

Looks, too me, like everyone's kissed and made up. Can't find where Mabo took Mambo to court though. Linkie, tmpffisch?

[zanthrus]

Its Law, its justice, its Mabo, its the vibe, yeah thats it... its the vibe.

I rest my case your honor.

[Geoff Fairless]

It's a gutsy move, Air Australia, not Mabo. Best of luck to them.

The flights to Hawaii are interesting - assume they have arranged on carriage to the continental US but I couldn't see it on the web site. Surely there aren't enough people wanting to go to just to Hawaii in BNE and MEL.

What I do applaud is them attacking the very old QANTAS (now Jetstar also) business plan that still assumes everyone in the provinces is happy to fly out of SYD.

[Captain Gidday]

They'd better get their own terminal in Melbourne, then. It took 35 minutes from the start of the security line to the gate last Saturday morning [including the ridiculous compulsory slalom through the duty free]. And that was the crew in the crew lane! The 'Express Lane' was taking a lot longer than that. Effing ridiculous.
Actually, I don't mind Strategic AA having a go, but sometimes there is a reason why 'old business plans' are old business plans. Because they are tried and true and make money. The Darwinian selection process has already occurred. The tried and failed has been discarded.
Never forget that there is usually a big difference between what people will say they will do, and what they actually do. Oh yes, everyone agrees BNE-HNL is a good idea, but no-one actually buys a ticket. Just like BNE-DPS actually.
P.S. Maybe they could fly on from HNL to DFW and tie up with AA.

[Worrals in the wilds]

Just like BNE-DPS actually.

IIRC that was a pretty high selling route about ten years ago when Garuda had it. I think Bali's a bit like the Gold Coast, everyone who wanted to go has already visited and been ripped off. People are also aware of a lot more exotic destinations in Asia than they were ten years ago; even deadset bogans are flitting off to Angkor Wat and obscure beaches in Borneo.

Actually, I don't mind Strategic AA having a go, but sometimes there is a reason why 'old business plans' are old business plans.

There is also a reason why Australian aviation is littered with the corpses of failed small airline start-ups. It's a tiny little market with really big distances, high operating costs and two massive competitors who can toss out 5 cent tickets as loss leaders whenever they feel like it. Virgin Blue were lucky in that they had one of the world's richest and most PR savvy dudes backing them, and also had the second most major carrier go guts up at the 'right' time for them. Everyone else? Not so rich or lucky. Skyair, Ozjet, Compass et al all faded into oblivion. I know there are more conspiracy theories than passengers about their respective demises, but none of them managed sustainably huge ticket sales.

Impulse did well and got assimilated into the Qantas Borg (a fate worse than death? ) but I can't think of any other exceptions. Tiger were already struggling before the recent issues even with pots of money behind them and still aren't out of the woods.

I wish Strategic/AA well, I really do. I'd like to be wrong and I'm not sitting on the sidelines saying 'Sucks to Strategic, nyah nyah nyah, hope you fail horribly'. It would be great to see a third truly Aussie airline holding its own, but I just wonder if there's a market for it.