They'd better get their own terminal in Melbourne, then. It took 35 minutes from the start of the security line to the gate last Saturday morning [including the ridiculous compulsory slalom through the duty free]. And that was the crew in the crew lane! The 'Express Lane' was taking a lot longer than that. Effing ridiculous.
Actually, I don't mind Strategic AA having a go, but sometimes there is a reason why 'old business plans' are old business plans. Because they are tried and true and make money. The Darwinian selection process has already occurred. The tried and failed has been discarded.
Never forget that there is usually a big difference between what people will
say they will do, and what they actually
do. Oh yes, everyone agrees BNE-HNL is a good idea, but no-one actually buys a ticket. Just like BNE-DPS actually.
P.S. Maybe they could fly on from HNL to DFW and tie up with AA.