Jetstar to overtake Qantas says Bruce
Join Date: Jan 2007
Location: Not where I want to be
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It has been said earlier by other contributors to these forums that it will be Asians fully exploiting the opportunities in Asia. This is an example of that. Imagine if the Qantas group were to spend as much effort as that put in to wheeling and dealing all over Asia and instead engage the Australian travelling public. Some things are what they are and our geography is not going to change, the qantas group is an end of the line carrier. However at the end of the line there is a good sized relatively wealthy market of people who like to travel. Any business needs to address the needs of their markets and play to their strenghts.
This 'end of the line carrier' excuse only applies to traffic to and from Europe. Geographically we are a stone's throw from the biggest growing markets in the world. The focus should be very much on the poor 17% of international traffic into and out of Australia. Daily direct flights, with the right aircraft, from all of Australia's population centers to every major city in Asia, with some through connections to Europe. Point to point flights to North America, very dependent on operating the right equipment.