It has been said earlier by other contributors to these forums that it will be Asians fully exploiting the opportunities in Asia. This is an example of that. Imagine if the Qantas group were to spend as much effort as that put in to wheeling and dealing all over Asia and instead engage the Australian travelling public. Some things are what they are and our geography is not going to change, the qantas group is an end of the line carrier. However at the end of the line there is a good sized relatively wealthy market of people who like to travel. Any business needs to address the needs of their markets and play to their strenghts.