"Exploiting Asian Markets" - Irish Suicide.
Join Date: Apr 2009
Location: London-Thailand-Australia
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This is what we are up against..
Dr Pepz, says in all here,
Well, this folks is what we are up against...the guys running the show @ Q group are more interested in flying between SIN -SGN for 60 bucks a pax, rather than flying Australians to Europe one stop (choice major cities other than LHR & FRA) seamless .... go figure...
Airfares, especially international airfares, out of Australia, are among the highest in the world. This is why SIA and CX focus huge amounts of capacity flying into Australia rather than their own backyards.
The SIA Group with Scoot will fly 5 widebodies a day to Sydney, including 2 A380s, 1 773, 1 A330 and 1 772ER. That's more capacity than SIA has to most cities in South East Asia, except Jakarta.
SIA Group has more capacity to Sydney than Bangkok. More capacity to Brisbane than Penang. More capacity to Perth than Guangzhou, more capacity to Adelaide than Surabaya (which is the second largest city in "booming" Indonesia) and almost more capacity to Melbourne than Manila.
SIA would happily divert their widebody aircraft to Sydney and Melbourne, and let Jetstar/Tiger fight over serving Ho Chi Minh City 4 times a day at their $90 return fares. Or KUL at their usual $0 base return fares, and Manila with fares at $100 return or less sometimes.
The 777s and A330s better serve SIA to and from Australia, where they can extract some of the highest yields known in the industry.
Qantas happily withdraws from its home market and wants to enter routes such as SIN-KUL, SIN-MNL and SIN-SGN to earn $60 return from pax, whereas SQ uses their aircraft to SYD and extracts $12,000 return fares in First Class from Sydney onwards to Europe and limits their exposure in South East Asia to a few trunk routes, relegating most of the region to Silk Air.
Who's the winner here?
The SIA Group with Scoot will fly 5 widebodies a day to Sydney, including 2 A380s, 1 773, 1 A330 and 1 772ER. That's more capacity than SIA has to most cities in South East Asia, except Jakarta.
SIA Group has more capacity to Sydney than Bangkok. More capacity to Brisbane than Penang. More capacity to Perth than Guangzhou, more capacity to Adelaide than Surabaya (which is the second largest city in "booming" Indonesia) and almost more capacity to Melbourne than Manila.
SIA would happily divert their widebody aircraft to Sydney and Melbourne, and let Jetstar/Tiger fight over serving Ho Chi Minh City 4 times a day at their $90 return fares. Or KUL at their usual $0 base return fares, and Manila with fares at $100 return or less sometimes.
The 777s and A330s better serve SIA to and from Australia, where they can extract some of the highest yields known in the industry.
Qantas happily withdraws from its home market and wants to enter routes such as SIN-KUL, SIN-MNL and SIN-SGN to earn $60 return from pax, whereas SQ uses their aircraft to SYD and extracts $12,000 return fares in First Class from Sydney onwards to Europe and limits their exposure in South East Asia to a few trunk routes, relegating most of the region to Silk Air.
Who's the winner here?
Thread Starter
Tima9x:
Reminds me of the old joke about the Jewish shop owner who bought stuff for $1.00 each and sold it for 99 cents.
What was the secret of his successs? Volume!
Well, this folks is what we are up against...the guys running the show @ Q group are more interested in flying between SIN -SGN for 60 bucks a pax, rather than flying Australians to Europe one stop (choice major cities other than LHR & FRA) seamless .... go figure..
What was the secret of his successs? Volume!
Join Date: Apr 2009
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Qantas brand on the nose - more evidence
Cookies must be enabled | Herald Sun
AUSTRALIANS place more trust in brands like Google, Apple and Ikea, while former leaders like Qantas are losing credibility.
Many of Australia’s top brands are on the decline in consumers’ minds, with one in five plainly heading the wrong way, according to the latest Brand Asset Valuator (BAV) report.
''The bar for leadership has risen and the need for innovation is too often sacrificed in the pressured quest for sales,” BAV director Keith Newton said.
''Trust in brands has declined 22 per cent in the last two years with financial services, insurance, retailers and utilities bearing the brunt of consumer anger in response to constant price hikes, confusing offers and lack of customer service.''
Newton believes many brands are failing to protect themselves from ''own brand'' threats as leading companies branch out into other markets.
“The leading supermarkets are strong brands, and so are their better ''own label'' offerings,’’ Newton said.
''Once their product marketing improves, the brands that have failed to build brand strength will really feel the heat, and those who play close to a commodity game will be hurt even more by the home brand price offerings.’’
PayPal, Youtube and Subway are some of the brands that Australians believe have a strong future while Dairy Farmers, OPSM and Kodak have all seen a consistent decline in consumer trust over the past five years.
Australia’s top 12 brands of the future:
Many of Australia’s top brands are on the decline in consumers’ minds, with one in five plainly heading the wrong way, according to the latest Brand Asset Valuator (BAV) report.
''The bar for leadership has risen and the need for innovation is too often sacrificed in the pressured quest for sales,” BAV director Keith Newton said.
''Trust in brands has declined 22 per cent in the last two years with financial services, insurance, retailers and utilities bearing the brunt of consumer anger in response to constant price hikes, confusing offers and lack of customer service.''
Newton believes many brands are failing to protect themselves from ''own brand'' threats as leading companies branch out into other markets.
“The leading supermarkets are strong brands, and so are their better ''own label'' offerings,’’ Newton said.
''Once their product marketing improves, the brands that have failed to build brand strength will really feel the heat, and those who play close to a commodity game will be hurt even more by the home brand price offerings.’’
PayPal, Youtube and Subway are some of the brands that Australians believe have a strong future while Dairy Farmers, OPSM and Kodak have all seen a consistent decline in consumer trust over the past five years.
Australia’s top 12 brands of the future:
- Apple
- Ikea
- PayPal
- Youtube
- Microsoft
- Windows 7
- eBay.com
- Wii
- Dyson
- Vegemite
- Subway
- Qantas
- Dairy Farmers
- Kodak
- OPSM
- Mr Sheen
- Dymocks
- Levi's
- Meadow Lea
Join Date: Oct 2009
Location: Alabama, then Wyoming, then Idaho and now staying with Kharon on Styx houseboat
Age: 61
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Wanted - A feminine male carpenter with soft hands...
I can hear the sounds of the final nails being hammered into the QF coffin as we speak.
Tick tock.
Tick tock.
