Australia, New Zealand & the Pacific Airline and RPT Rumours & News in Australia, enZed and the Pacific

Virgin Australia it is!

Old 9th Apr 2011, 13:22
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Virgin Australia it is!

The worst kept secret is out! According to flight global the decision has been made.

Virgin Blue in final stages to re-brand as Virgin Australia - Wings Down Under
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Old 9th Apr 2011, 13:34
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According to flight global and Mr. Hat about 8 months ago..

Wish I could be bothered digging up the post!
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Old 9th Apr 2011, 13:44
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Looks like you got the name correct Mr Hat, so are you going to have a go and guess the colours?
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Old 10th Apr 2011, 01:39
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Where does this put them in regards to the inability to use the brand name "Virgin" outside of OZ - as decreed by Singapore Airlines?

This "legal requirement" has caused them to use the Pac Blue brand or VA brand anytime they depart our shores. How will this affect the 777 operation or their ability to run the 330's out of the country?
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Old 10th Apr 2011, 02:15
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A few weeks ago JB was on Skynews and he said it would be great to have only one brand, but two would also work. So if the use of 'Virgin' outside of Australia is still blocked then we have Virgin Australia for all domestic ops and V Australia covering all international ops including Pac Blue. All aircraft would be painted the same, just the name on the side would be different.
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Old 10th Apr 2011, 02:15
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About time I got something right on this forum but I'm not singing victory yet!

I have a sinking feeling its going to be bloody white and red but thats just based on what everybody has seen thus far. I really hope not. Does it turn your head? No. This is a very unique opportunity to turn heads lets hope they get it right! You would have to expect purple to be in there somewhere but the base colour well.. I don't know.

One thing I do know is that uniform branding is important so I hope its one and not two names.

Last edited by Mr. Hat; 11th Apr 2011 at 01:12.
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Old 10th Apr 2011, 02:37
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How about green and gold for a colour scheme?
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Old 10th Apr 2011, 05:53
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I have a sinking feeling its going to be bloody white and red but thats just based on what everybody has seen thus far.
Perhaps a nice payrise and positive round of enterprise bargaining will accompany the new name and colour scheme ?
What about red and white stripes on the aircaft like a barbers pole ? Or a beige/brown colour to match the colour of the West Australian desert seeing that expansions are taking place there ?
Will there be the same silly flying ladies stickered to the fwd fueselage on the aircraft Mr Hat ?
Or maybe an all pink paint work ? QF painted a Dash 8 in an alomost all pink livery and from a distance it looks like my Bull Mastiff with a hard-on, very interesting !
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Old 10th Apr 2011, 06:50
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The flying lady i saw on the 330 i thought was impressive. Thats my taste though.

Virgin Atlantic have the flying lady similar to vb's current one.
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Old 10th Apr 2011, 07:55
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I would suspect it will be the case. What will always be in place will be a filter. I.e they are not going to pay for another type rating if you are a poor performer on multiple fronts. Thats how I interpret it anyway.
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Old 10th Apr 2011, 12:04
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What would be really great is if we got a different colour scheme to that of qantas. The V Aus scheme in my opinion is a blatant rip off off the rat's look.

Add to that the new uniform with the RM's, we need our own direction not a rebranding of qantas with virgin 'flair'
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Old 11th Apr 2011, 00:21
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This is only my humble view of what is to come (perhaps) world wide.
http://www.sailinganarchy.com/fringe/2011/virgin.png

Steak.
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Old 11th Apr 2011, 08:45
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Well, considering Virgin is Ansett by another name these days, all white with the southern cross on the fin and rudder is an absolute certainty!

tootle pip!
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Old 11th Apr 2011, 13:48
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All the options sound so very boring. What happened to the Virgin 'flair' (previous references to the let's stage a hijack stunt notwithstanding )? Paint them purple and add some funky lighting, call it Shazaam Airlines, do something to escape the 'we've gone respectable and look exactly like our competition 'cos we're nearly the same now we're a grown up airline and part of the establishment' image...

I never thought I'd say it (having found the initial Funky Virgin image nauseatingly try-hard) but they're looking very establishment. Your choice, Aussie consumer; Boring Airlines, Boringer Airlines or two We-Don't -Give-A--About-You Airlines. Maybe I'll just drive and catch the scenery ...
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Old 11th Apr 2011, 14:26
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There's a rumour about an anouncement about Pac Bro this week, maybe they'll become V Aus... That'll be the 20 odd aircraft JB was talking about...
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Old 11th Apr 2011, 14:51
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Or a beige/brown colour to match the colour of the West Australian desert
Not forgetting a sprinkling of polka dots representing the up-turned eyes of the millions of flies seen at night when flying over the desert.
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Old 11th Apr 2011, 15:49
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I think you people are missing the point. The Virgin ******* branding people don't want a product that is visually very different to QANTAS. It's harder to raise brand awareness for something that's 'different'. They want to portray a product that is similar but subtly different. Thus people know what to expect, which is comforting.

I would bet London to a brick that Virgin ********* will eventually, down the track, be advertising that they are more Australian than the competition (more Australian than the spirit of Australia) through spruiking on-shoring.

Forget the idea of Jet* being re-branded as the new QANTAS. My bet is that JB is manoeuvring V to become the new Q. They may be poles apart for us in the know, but to Berty businessman the product will be very similar, and besides he remembers reading something about V being more Australian than the competition through on-shoring, which everyone knows also makes them safer than the competition (which is also comforting).
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Old 12th Apr 2011, 01:08
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Fair enough, good point. If that is the plan, they will succeed nicely. They're certainly moving away from the initial funky LCC thing.

It just seems a pity when they've got all those lovely aircraft to paint, I adore clever airline paint jobs.

I would have thought that if they wanted to be truly Aussier they would need to drop the Virgin name completely, IMO in the pubic's eyes it is irrevocably associated with Richard Branson. Is that part of the plan too?
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Old 12th Apr 2011, 04:40
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Branson is owns 25% of the airline and stipulated that the "Virgin" brand must be maintained in the rebranding.

I'm sure JB (and the board) does not want to spend millions on this exercise to end up with something that looks just like Qantas.
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Old 12th Apr 2011, 05:58
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What??? Harder to raise brand awareness for something that is different??

As a marketing advisor, you certainly make a good pilot, Psycho...

It's all about "point of difference" old boy. Why would someone change brand for something that is ostensibly the same. Where is the incentive. It's marketing 101 - provide an offering with a point(s) of difference to be able to drag the punter away form their usual spending habits and choice of brand. "Subtle" does not break deep seated buying patterns.
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