Fair enough, good point. If that is the plan, they will succeed nicely. They're certainly moving away from the initial funky LCC thing.
It just seems a pity when they've got all those lovely aircraft to paint, I adore clever airline paint jobs.
I would have thought that if they wanted to be truly Aussier they would need to drop the Virgin name completely, IMO in the pubic's eyes it is irrevocably associated with Richard Branson. Is that part of the plan too?