Wikiposts
Search
Australia, New Zealand & the Pacific Airline and RPT Rumours & News in Australia, enZed and the Pacific

Borghetti Swoops

Thread Tools
 
Search this Thread
 
Old 18th Nov 2010, 05:42
  #241 (permalink)  
 
Join Date: Nov 2010
Location: Ipswich
Age: 52
Posts: 11
Likes: 0
Received 0 Likes on 0 Posts
JB is 'the chosen one'. He will turn the place around, no doubt. Problem is that time is against him. The place is bleeding coin hand over fist and he needs to act quick to stop the flow of money heading down the drain.
I have full confidence that he has the 'must haves'.
Virgin Musthave is offline  
Old 21st Nov 2010, 01:30
  #242 (permalink)  
 
Join Date: Jul 2008
Location: Lord Howe
Age: 44
Posts: 193
Likes: 0
Received 0 Likes on 0 Posts
I see Mr B has opened a Sydney city office with some 50 people.
inandout is offline  
Old 21st Nov 2010, 02:15
  #243 (permalink)  
 
Join Date: Aug 2009
Posts: 509
Likes: 0
Received 0 Likes on 0 Posts
Originally Posted by Stubby
Ensure that the donks on the 787 are GE's not RR's
Ummm, the QF/JQ 78's are not powered by rollers - they've got the GE's...
PPRuNeUser0198 is offline  
Old 21st Nov 2010, 03:08
  #244 (permalink)  
 
Join Date: Feb 2008
Location: In the clouds
Posts: 224
Likes: 0
Received 0 Likes on 0 Posts
I see Mr B has opened a Sydney city office with some 50 people.
You didn't really think he would relocate to Brisbane did you?

Last edited by AirborneSoon; 21st Nov 2010 at 07:12.
AirborneSoon is offline  
Old 21st Nov 2010, 04:48
  #245 (permalink)  
 
Join Date: Dec 2002
Location: All over
Posts: 91
Likes: 0
Received 0 Likes on 0 Posts
No one disputes the importance of timely restructuring and quick product redevelopment - it is rather limbo land with regard to the product at the moment pending the relaunch (in aviation timely is measured in years and months and not days and weeks in many ways).

But:

The place is bleeding coin hand over fist
I assure you it is not.
forgetabowdit is offline  
Old 21st Nov 2010, 06:07
  #246 (permalink)  
 
Join Date: Aug 2005
Location: PPrune nominee 2011!
Posts: 1,561
Likes: 0
Received 0 Likes on 0 Posts
he place is bleeding coin hand over fist and he needs to act quick to stop the flow of money heading down the drain.
Don't we love the probationary's that come on pprune and post unconditional false reports

Remember, one identity isnt private on this forum and providing false reports can lead to something you wouldn't imagine to happen.
Skystar320 is offline  
Old 25th Nov 2010, 00:58
  #247 (permalink)  
 
Join Date: Jun 2001
Location: Wherever I can log on.
Posts: 1,872
Received 9 Likes on 7 Posts
Borghetti sees value in integrated systems

Virgin Blue Selects Rockwell Collins Avionics for New B737 NG Fleet

ASDNews: Nov 23, 2010
Brisbane, Australia - Virgin Blue Airlines has selected the entire suite of Rockwell Collins' scaleable avionics for its new fleet order of Boeing 737 NG airplanes (50 firm, plus 25 options; 25 purchase rights). The full suite of communication, navigation and surveillance systems features Rockwell Collins' newest SAT-2200 satellite communication (SATCOM) offering, as well as its proven MultiScan(tm) Threat Detection System, TTR-2100 Traffic Avoidance System (TCAS) and GLU-925 Multi-Mode Receiver (MMR).

With this award, Virgin Blue is the first airline to select the Rockwell Collins SAT-2200 SATCOM system, which integrates traditionally separate avionics and cabin functionality into a single unit that provides classic aero services and broadband services.

"Virgin Blue has selected the right combination of next generation avionics solutions that will provide increased operational efficiency and safety benefits, as well as a smoother, more enjoyable ride for their passengers," said Jeff Standerski, vice president and general manager, Air Transport Systems for Rockwell Collins. "For example, the Rockwell Collins SAT-2200 system meets passengers' connectivity needs during flight and provides countless cockpit communication advantages over previous generations."

Details about avionics package selected by Virgin Blue:

SAT-2200 is designed to maintain communications without pilot intervention during all flight phases while also connecting passengers to broadband services. SAT-2200 complies with the latest ARINC 781 industry standard for Inmarsat SATCOM capability for classic Aeronautical, Swift64 and SwiftBroadband operation.

-- WRT-2100 MultiScan(tm) Threat Detection System is a fully automatic, hands-free airborne radar system. MultiScan provides optimal clutter-free weather displays that reduce pilot workload and enhance safety and passenger comfort by minimizing unexpected turbulence encounters.
-- TTR-2100 is a traffic computer-capable TCAS derived from Rockwell Collins' integrated surveillance product line, which offers technology that can adapt to the evolving air traffic management requirements. The system enhances situational awareness of traffic situations by detecting and displaying potential collision threats.
-- The advanced GLU-925 MMR provides the aircraft's primary position, velocity and time reference, and enables precision landing capability. It is the first MMR certified for precision landing using either Global Navigation Satellite Systems (GNSS) or Instrument Landing Systems (ILS) allowing for more precision landings as well as en route and non-precision approaches.
Source : Rockwell Collins, Inc. (NYSE: COL)
Going Boeing is offline  
Old 29th Nov 2010, 02:27
  #248 (permalink)  
 
Join Date: Dec 2002
Location: Australia
Posts: 2,382
Likes: 0
Received 0 Likes on 0 Posts
Announcements cant be that far off....



Virgin Blue's first serve in battle for corporate travellers | Herald Sun
Virgin Blue boss John Borghetti eyes the business dollars. Picture: Jon Hargest Source: Herald Sun



Geoff Easdown From: Herald Sun November 29, 2010 12:00AM
Virgin Blue's chief executive is hell-bent on winning the high-yield suits that fly Qantas and he is telling would-be customers that Australia's second airline is about to go upmarket.

"And we're not going to have stroganoff in business class that happens to be the same as what is served in economy but on a bigger plate," he says taking a swipe at his former employer.

Virgin aims to grab about $200 million in business travel revenue from Qantas, giving it about 20 per cent of the corporate flyer market.

The move signals a marketing war of epic proportions. John Massimo Borghetti and Alan Joyce, his opposite number at Qantas, are keenly aware the suits market yields their biggest profits.



Mr Borghetti also knows Virgin Blue can no longer rely on mum and dad leisure travellers to stay profitable; that market is being squeezed by a rapidly growing Jetstar and Tiger Airways.

Both Mr Borghetti and Mr Joyce are well armed and will go into battle with markedly different strategies. Qantas has deeper pockets to fund any war of attrition and a high-level rewards program with attractive prizes for frequent travellers.

Mr Borghetti, on the other hand, is ideally suited to lead Virgin's attack strategy, having previously been the number three man at Qantas, where he rose from mail room boy to executive general manager.

Mr Borghetti is also a born salesman, evidenced at a Sydney lunch where everyone with a Virgin Velocity card was upgraded on the spot to gold standard.

"We have 10 per cent of the corporate market and we want to grow that to 20," he tells BusinessDaily.

"While it is a small increase it is big enough for us to be happy with," says Borghetti, explaining that he aims to diversify the carrier's income stream.

"At the moment we are too exposed at the leisure end, and like any good business, we need to hedge our revenue line.

"What I am doing is fast-tracking the evolution of an airline where the key aim is to double our share of available corporate traffic.

"I know we can do it, but in order to achieve what we want, some basic things need to be addressed, like creating an international network of airline alliances and enhancing our inflight and airport products."

Mr Borghetti, like all commanding generals, is not giving much away other than to infer the battle will be fought on several fronts - in domestic and international ticket sales and by seeking to undermine his rival's dominance as a sponsor of high-profile sport.

He is acquiring four 300-seat A330-200 jets to cash in on the mining boom, providing an airlink from the West Australian mines to the merchant banks that fund them in Sydney.

Virgin will also become the AFL's airline of choice. Next football season Virgin jets will carry 18 teams, 60 players, staff and officials, plus fans, across the nation. Insiders suggest the deal could generate as much as $8 million a year in revenue.

Those close to Mr Borghetti suggest he is chasing other sports, including the Australian Open Tennis championship and golf tournaments

He boasts having won the travel contract for the National Broadband Network and says other government traffic has also grown.

A suggestion that he is also about to swap the drab brown Virgin uniform for a bright new-look, draws the following response.

"You'll have to wait and see," he says, declaring that the roll-out of his change strategy should be completed by the end of next year.

Mr Borghetti's change plan is delicately hinged on winning approvals for new global alliances - a trans-Pacific tie-up with Delta Airways and a pairing with Air New Zealand across the Tasman.

On both Mr Borghetti has sought to appease the concerns of competition regulators who have yet to give their rulings.

Also on the agenda is a partnership with Middle East carrier Etihad, which he needs to recover the tens of millions his long-haul brand V Australia squandered on loss-making services.

Asked why people would fly V Australia when they could enjoy Etihad's world acclaimed service, Mr Borghetti replies: "Etihad wouldn't put our code on their aeroplanes if the product was not up to standard.

"And, we'll be offering them a one-stop service to dozens of destinations in Europe. If you go with Qantas, you only have Heathrow or Frankfurt."

Reminded that Mr Joyce publicly slammed V Australia's Etihad strategy, Mr Borghetti replies: "If we didn't think it was going to be profitable we wouldn't be doing it".
Mr. Hat is offline  
Old 29th Nov 2010, 04:59
  #249 (permalink)  
 
Join Date: Aug 2006
Location: A cheap seat at the front of a 777 :-)
Posts: 203
Likes: 0
Received 0 Likes on 0 Posts
JB has been out there courting the upper echelons of the business and government world, even going so far as to question them on what should be on the J class menus. Hot bacon rolls seemed to be a firm favorite for a short haul breakfast.

There was also the issue of The Lounge, JB has promised to look into a more exclusive offering for the big end of town similar to the Chairmans Lounge at QF. The Borghetti Bar perhaps.
7378FE is offline  
Old 29th Nov 2010, 05:19
  #250 (permalink)  
 
Join Date: Oct 2009
Location: Alabama, then Wyoming, then Idaho and now staying with Kharon on Styx houseboat
Age: 61
Posts: 1,437
Likes: 0
Received 0 Likes on 0 Posts
I admit that as a very frequent business traveller and aviation industry employee I am not Virgin's number 1 fan. However, with the absolute decline especially in the past 18 months of QF business class service, horrid meals, some declining lounges, woeful customer service, unreliabilty (and the list goes on) I am not suprised that Borghetti is about to strike !

The market is ripe for the picking. Joyce is his own worst enemy, turning QF into a low cost outfit by menas of his cost cutting. What is wrong with the shareholder ? Dixon and Joyce have murdered a good product, giving busniess away to the opposition. What shambles. And they keep (were) getting paid for their foolishness ?

Anyway John, I will give your product a go !! A tin of spam served cold onboard a Metro freighter would be better than QF business at the moment.
gobbledock is offline  
Old 29th Nov 2010, 05:21
  #251 (permalink)  
 
Join Date: Oct 2010
Location: Australia
Age: 53
Posts: 127
Likes: 0
Received 0 Likes on 0 Posts
At the moment vb/pb/va has no real inroads to Asia, so without an asian partner airline or direct services in there own right to destinations then any growth will be hampered, with all the issues and media slaughter of qantas at the moment it would seem that the time to pounce is now????
bangbounceboeing is offline  
Old 29th Nov 2010, 07:16
  #252 (permalink)  
 
Join Date: Dec 2002
Location: Australia
Posts: 2,382
Likes: 0
Received 0 Likes on 0 Posts
Apparently the Asian partner has already been organised. Yet to be announced.
Mr. Hat is offline  
Old 29th Nov 2010, 08:00
  #253 (permalink)  
 
Join Date: Apr 2008
Location: On a long enough timeline the survival rate for everyone is zero
Posts: 731
Likes: 0
Received 0 Likes on 0 Posts
An extremely well healed acquaintance recently wanted to travel QF to FNQ, twice. He tried to book on the QF website & was redirected to the j* website. He will not under any circumstances travel j*. VB have now got his business. He is a cash cow, & he knows it, The $$ don't mean a zack to him, he just wants to relax with a good product, preferable business class if he can get it.

As gobbledock says, the market is ripe for the plucking. What are the managers thinking about I wonder?
breakfastburrito is offline  
Old 29th Nov 2010, 08:15
  #254 (permalink)  
 
Join Date: Aug 2008
Location: Australia
Posts: 370
Likes: 0
Received 0 Likes on 0 Posts
Apparently the Asian partner has already been organised. Yet to be announced.
Pretty obvious choice would be Malaysian.
Sunstar320 is offline  
Old 29th Nov 2010, 11:28
  #255 (permalink)  
 
Join Date: Nov 2003
Location: Rarotonga
Posts: 208
Likes: 0
Received 3 Likes on 1 Post
Or what about the Jetstar tie up with Air Asia being broadened to the Qantas Group given that Air Asia has whole or part ownership of airlines in Malaysia (including the long haul AirAsiaX), Thailand, Indonesia and Vietnam with charter operations out of a number of other countriess?
Frank Burden is offline  
Old 29th Nov 2010, 12:35
  #256 (permalink)  
 
Join Date: Aug 2002
Location: WLG (FORMERLY PER)
Posts: 1,195
Likes: 0
Received 5 Likes on 5 Posts
QF recently announced a raft of new changes to business class domestically to align with the DJ proposed product :


"In addition to Next Generation Check-in, Qantas has made changes across the entire domestic experience with the most significant changes to the Business Class offering, both inflight and on the ground."
"Qantas invented Business Class travel in 1979. We have set standards both nationally and internationally and we're now raising the bar once again."
"The introduction of Neil Perry designed menus means our domestic Business Class offering has been aligned to that of international Business Class - it's now one premium standard."
"Qantas customers will now enjoy Neil Perry menus inflight and throughout Qantas Business Lounges, with matching wines. Our new menus are more contemporary, seasonal, and adventurous and will change weekly," added Mr Joyce.
Qantas Consulting Chef Neil Perry said the menus are market driven, fresh, delivered at a time of day appropriate to the produce and to the customer's desires.
"In our domestic Business Lounges, enhancements include a greater variety of hot meal selections, tray around snacks, such as warm marinated olives and house made savoury spiced popcorn, and a 'plate of the day' table dining service in the form of a light supper with matching wine - prepared to order," said Neil Perry.
"We have kept the food offering simple - classic with a contemporary feel and more appropriate to the time of day with great emphasis on freshness and choice. There will be comfort food - rustic apple frangipane tart, caramel chocolate and macadamia slice, a fun selection of sweet and savoury nibbles in cookie jars, a new, more adventurous selection of fresh salads, antipasto, wood fired Italian pizza, artisan breads and quality local and imported cheeses."
The inflight Business Class experience will also be more closely aligned to the international Business Class experience. Customers will be able to experience new Neil Perry designed menus, with matching wines selected by the Qantas Wine panel.
In Economy Class and in Qantas Clubs, passengers will enjoy new menus influenced by Neil Perry, including premium breakfasts, a greater range of hot options, enhanced refreshments and a greater range of seasonal cheese and fruits.
The new domestic experience will mean even greater satisfaction levels for Qantas customers. Over the past twelve months Qantas has progressively introduced new ways to make the customer's journey even more enjoyable across all aspects of their travel experience.
"Qantas customers can now check-in via their mobile phone, pre-select seats, check-in and pass through premium security lanes, enjoy more food and wine and be treated to enhanced levels of service both inflight and in the lounges," said Mr Joyce.
The New Qantas Domestic Experience
Business Class
• New Neil Perry designed seasonal menu changing weekly with matching wines selected by the Qantas Wine Panel
• Addition of an entrιe course on trans Continent and trans Tasman flights
• Customer Service Manager hosting Business Class passengers
• Silver service in the Business Cabin
• Appropriate time of day offering (i.e. antipasto platters in the afternoon)
Qantas Business Lounges
• New Neil Perry designed seasonal menu changing weekly
• New tray around snack service in the morning and evening
• Island dining offering a "plate of the day" with matching wine
• Appropriate time of day meal offerings and increased portion sizes
• Enhanced environment with new furnishings including Qantas signature Akira Isogawa fabric feature walls and custom lounge furniture designed specifically for Qantas
• Qantas Signature Moooi Light pendants in contrasting sizes which animate the bar area
• Enhanced environment with fresh flowers and a new scent specifically designed for Qantas by Air Aroma
• New Apple Mac technology
Economy Class
• New Neil Perry influenced seasonal menu changing weekly with matching wines selected by the Qantas Wine Panel
• Complimentary Bar from 4pm on all CityFlyer flights
• New premium breakfasts
• New range of hot dinners
• Enhanced refreshments and seasonal fruit
• Enhanced personal recognition for Frequent Flyers by Cabin Crew
Qantas Clubs
• New Neil Perry influenced seasonal menu changing weekly
• Signature Italian wood fired pizza
• Candy Bar
• New Apple Mac technology
• Enhanced environment with a new scent and fresh flowers
topend3 is offline  
Old 29th Nov 2010, 21:19
  #257 (permalink)  
 
Join Date: Feb 2008
Location: In the clouds
Posts: 224
Likes: 0
Received 0 Likes on 0 Posts
I've seen the 'next generation' check-in. Large banks of kiosks with scales where passengers can push their own bags down a conveyor belt after self-affixing their own tag. I'm not really convinced that's entirely what business class people want.

Less service, more DIY? I'm sure it's very convenient for the airline though to get rid of those pesky check-in staff. Just like it was super convenient for large corporations to stop answering their own phones and leaving their customers to get lost in a maze of automated PABX's that would without fail route your call to someone who would route your call back into the automated PABX.

Surely the ultimate in service now must be to have cityrail style turnstyles at the aircraft door where pax insert their boarding pass and get routed either left or right depending upon seating allocation. Meals are contained in an esky under the seat in front, grab a plastic cutlery pack at the gate before you board. Now that's a product!
AirborneSoon is offline  
Old 29th Nov 2010, 23:25
  #258 (permalink)  
 
Join Date: Aug 2002
Location: WLG (FORMERLY PER)
Posts: 1,195
Likes: 0
Received 5 Likes on 5 Posts
I guess the big difference is that silver, gold and platinums get micro-chipped bag tags and FF cards so the process is a lot more simple. The punters down the back have to queue at the kiosks, tag their own bags, go to the scales etc...
topend3 is offline  
Old 29th Nov 2010, 23:36
  #259 (permalink)  
 
Join Date: Nov 2008
Location: Mumbai
Posts: 208
Likes: 0
Received 0 Likes on 0 Posts
@ AirbourneSoon: You'll find that there is a dedicated Premium Checkin desk which Business/Premium pax are invited to checkin the classic way. Also you'll find that Pax are encouraged to scan their own PED (when using mobile checkin) and own FF card at gate lounge boarding. Cabincrew only to handle the paper tickets, so I'd imagine turn-stall's are on their way.
dizzylizzy is offline  
Old 1st Dec 2010, 05:41
  #260 (permalink)  
 
Join Date: Mar 2009
Location: Australia
Age: 58
Posts: 421
Likes: 0
Received 11 Likes on 4 Posts
Virgin are sponsering the Gold Coast Suns as per article in today's Age.

Not all the AFL teams are happy about Virgin being the official AFL carrier, mentions issue with flights to WA and OH&S issues for the foootballers.
CharlieLimaX-Ray is offline  


Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service

Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.