An extremely well healed acquaintance recently wanted to travel QF to FNQ, twice. He tried to book on the QF website & was redirected to the j* website. He will not under any circumstances travel j*.
VB have now got his business. He is a cash cow, & he knows it, The $$ don't mean a zack to him, he just wants to relax with a good product, preferable business class if he can get it.
As gobbledock says, the market is ripe for the plucking. What are the managers thinking about I wonder?