Merged: New Qantas livery
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yeah whatever....
Who cares? Some comercial tosser has come up with the idea to revamp the Qantas brand. They're all probably patting themselves on the back about it.
It's all wrong to me.
It should be an Emu with it's head buried in the sand. Or up it's own @rse. That pretty much sums up the management who run it.
It's all wrong to me.
It should be an Emu with it's head buried in the sand. Or up it's own @rse. That pretty much sums up the management who run it.
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Mr Dyer questioned why Qantas would waste up to $100 million changing the logo on its fleet for what he described as an inelegant design. "Jesus Christ, there is nothing stylish about that kangaroo whatsoever," he said. "If you only knew how long it took us to get that whole thing worked originally.
"What do I think of it? What is it?"
"What do I think of it? What is it?"
Dog
...thanks guys, I really needed a laugh today 
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Still not a pinch on the B707 XBA scheme .... if they're going to waste shareholders' coin on repainting then how about a couple of 'retro' jets à la American, Mexicana, USAir and Avianca?
Wouldn't a 738 look nice in the XBA scheme or similar?
Wouldn't a 738 look nice in the XBA scheme or similar?
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New 'Qantas' Titles + 'Triangle' logo.
IT seems darker? Don't know about that font in the new QANTAS!
I hate to admit that I actually quite like it.
On the subject of airline logo/scheme changes. Where the hang is Air NZ's all new scheme that was trumpeted about a year ago?? I have a pic somewhere...
"A redesigned logo was unveiled on March 21, 2006. The new logo will be progressively introduced over the next year in all advertising, signage and stationery and on planes."
I hate to admit that I actually quite like it.
On the subject of airline logo/scheme changes. Where the hang is Air NZ's all new scheme that was trumpeted about a year ago?? I have a pic somewhere...
"A redesigned logo was unveiled on March 21, 2006. The new logo will be progressively introduced over the next year in all advertising, signage and stationery and on planes."
v jet
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Personally,I don't like the new logo and think it was probably approved by the same person who approved of the plastic fantastic amenity kits,picnic pack cutlery and crockery.
Then again they also designed J* so at least they're consistent.
I hope someone at the next meeting asks how much this cost..
Then again they also designed J* so at least they're consistent.
I hope someone at the next meeting asks how much this cost..
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British Airways Tail Fins
Cost 60 millions pound for rollout!!!
Remember on the debut, Dame Margaret Thatcher threw her hanky over it and said, "We fly the British flag, not these awful things!"
Here's an idea! Dame MArgaret Jackson might do similar for the new Roo!!
The last was actually quite neat .
In the end they went with one similar to the Chatham Dockyard fin.
Remember on the debut, Dame Margaret Thatcher threw her hanky over it and said, "We fly the British flag, not these awful things!"
Here's an idea! Dame MArgaret Jackson might do similar for the new Roo!!
The last was actually quite neat .
In the end they went with one similar to the Chatham Dockyard fin.
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From the QF Website:
New logo takes Qantas into the A380 era Latest News
Sydney, 24 July 2007
Qantas today unveiled a new interpretation of its iconic logo, the flying kangaroo.
Qantas Executive General Manager John Borghetti said the time was right for a new adaptation of the airline's logo, in keeping with Qantas' increasing focus on contemporary design for its in-flight and on-the-ground products.
"This move also reflects the changing structure of our new aircraft - for example, the shape of our new kangaroo is a great fit for the tail of the A380 and other new generation aircraft," Mr Borghetti said.
"We will also be progressively rolling out the new branding across the airline in the lead up to the delivery of the first A380 in August 2008," he said.
The first of the airline's fleet to carry the new logo and livery - a Boeing 767 operating domestic services - was rolled out today.
"The differences are subtle but distinctive, in keeping with the gradual evolution of the logo since it first appeared on one of our aircraft in 1944," Mr Borghetti said.
"Our new flying kangaroo is sleeker and more contoured than the current version - a modern take on a design that has stood the test of time."
Creative and Managing Director of Hulsbosch Communications, Hans Hulsbosch, who designed the new look, said the evolution of such an iconic brand was both a challenge and a responsibility.
"The Qantas logo is one of the most recognised symbols of Australia in the world, with a strength that has been built over many years. We took great care to carry this legacy into the new design, but also gave it a very contemporary flavour with more organic, flowing lines, and a typeface created exclusively for Qantas that is crafted to match the curves of the kangaroo," he said.
"The result is a look that retains Qantas' long association with the qualities of Australia - natural, free-spirited and confident - but that complements the ultra modern look of the new aircraft, onboard product and interiors."
The Qantas kangaroo logo first appeared in 1944, when the kangaroo from the Australian one-penny coin was adapted and painted beneath the cockpit of Qantas' first Liberator aircraft. The logo has been revised four times since - in 1947, 1968, 1984 and 2007.
New logo takes Qantas into the A380 era Latest News
Sydney, 24 July 2007
Qantas today unveiled a new interpretation of its iconic logo, the flying kangaroo.
Qantas Executive General Manager John Borghetti said the time was right for a new adaptation of the airline's logo, in keeping with Qantas' increasing focus on contemporary design for its in-flight and on-the-ground products.
"This move also reflects the changing structure of our new aircraft - for example, the shape of our new kangaroo is a great fit for the tail of the A380 and other new generation aircraft," Mr Borghetti said.
"We will also be progressively rolling out the new branding across the airline in the lead up to the delivery of the first A380 in August 2008," he said.
The first of the airline's fleet to carry the new logo and livery - a Boeing 767 operating domestic services - was rolled out today.
"The differences are subtle but distinctive, in keeping with the gradual evolution of the logo since it first appeared on one of our aircraft in 1944," Mr Borghetti said.
"Our new flying kangaroo is sleeker and more contoured than the current version - a modern take on a design that has stood the test of time."
Creative and Managing Director of Hulsbosch Communications, Hans Hulsbosch, who designed the new look, said the evolution of such an iconic brand was both a challenge and a responsibility.
"The Qantas logo is one of the most recognised symbols of Australia in the world, with a strength that has been built over many years. We took great care to carry this legacy into the new design, but also gave it a very contemporary flavour with more organic, flowing lines, and a typeface created exclusively for Qantas that is crafted to match the curves of the kangaroo," he said.
"The result is a look that retains Qantas' long association with the qualities of Australia - natural, free-spirited and confident - but that complements the ultra modern look of the new aircraft, onboard product and interiors."
The Qantas kangaroo logo first appeared in 1944, when the kangaroo from the Australian one-penny coin was adapted and painted beneath the cockpit of Qantas' first Liberator aircraft. The logo has been revised four times since - in 1947, 1968, 1984 and 2007.
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Chemical Alli said:
YES, but Coca-Cola did come up with a major and unpopular product rejig (New Coke), and a new, shorter catchy name (Coke), some gay stuff (Vanilla Coke) and a lot of packaging changes.
...Oh, right, yeah, JetStar, forget it.
how many millions of dollars does a logo change cost? .stationary ,uniforms ,ticketing ,etc coca cola havent changed theirs in 100 years and are still in business
...Oh, right, yeah, JetStar, forget it.
Sprucegoose
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So from now on Jetstar will be known as 'Caffeine free Diet Qantas?
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...or QantasFree - flights free from service. Any longhaul flight...! 
This was a golden opportunity for the rat to fix their decades-long typo and put the 'u' back into Quantas.
This was a golden opportunity for the rat to fix their decades-long typo and put the 'u' back into Quantas.
I don't mind the 'roo, but that font is a bit too asian italics for me. (no offense to any asian prooners)
I like many others look at the 'old' logo with writing and see absolutely nothing wrong with it. If you are going to change something- you may as well make a decent go of it, not just a nip here and a tuck there. Go the full hog!
I like many others look at the 'old' logo with writing and see absolutely nothing wrong with it. If you are going to change something- you may as well make a decent go of it, not just a nip here and a tuck there. Go the full hog!
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They've shot this out to FFs
http://www.qantas.com.au/flash/miniS...nes/index.html
Note how interactive it is - every element does something when you mouse over it. Love the Alf Garnett TVC running on the telly!
http://www.qantas.com.au/flash/miniS...nes/index.html
Note how interactive it is - every element does something when you mouse over it. Love the Alf Garnett TVC running on the telly!
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On the subject of airline logo/scheme changes. Where the hang is Air NZ's all new scheme that was trumpeted about a year ago?? I have a pic somewhere...
Would that pic be this one?
be