Chemical Alli said:
how many millions of dollars does a logo change cost? .stationary ,uniforms ,ticketing ,etc coca cola havent changed theirs in 100 years and are still in business
YES, but Coca-Cola did come up with a major and unpopular product rejig (New Coke), and a new, shorter catchy name (Coke), some gay stuff (Vanilla Coke) and a lot of packaging changes.
...Oh, right, yeah, JetStar, forget it.