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Qantas Sale Act?

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Old 16th Mar 2007, 02:14
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Swingwing,


Your arguments sound good, however if management had developed the QF brand, defensive strategies would not be needed. Whilst I'd like to think otherwise, everything I've seen recently supports the premise that J* is merely a vehicle to line certain people's pockets. Nothing more.

What is even more upsetting, is that the short sightedness of current management thinking will mean that their aims will fail, and that we ( the people who want the airline to prosper ) will have to pick up the bits and put them back together again.

Why does Christopher Skase spring to mind?


N
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Old 16th Mar 2007, 03:06
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Yeah, what he (noip) said!
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Old 16th Mar 2007, 03:26
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Noip,

thanks for your views - glad some people are able to put them in a civilised manner.

if management had developed the QF brand, defensive strategies would not be needed.
If you really think that a bit more work on brand is all that would have been needed to see off VB, then I guess we'll just have to agree to disagree. Can't see it myself - but each to their own.

have a good weekend!
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Old 16th Mar 2007, 05:01
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Swingwing,

I was really referring to the WHOLE QF brand. Domestic QF fares are comparable to Virgin, so I don't see much difference there. Virgin seems to be after a differnent market to QF anyway - although the market is fluid ... (hey, I fly full fare Virgin rather than staff travel J*).

Internationally, management seem to have dropped the ball - QF have fewer destinations now than they did 10 years ago. There was a considerable 767 network that extended to Toronto (and the manager there was excited by the possibilities) until the 767s were withdrawn to fly groundhog stuff.

Whilst I'm not suggesting a Juan Tripp extravaganza, neither is concentrating on domestic Oz at the expense of international flying a good long term prospect.

It is just that operational staff at QF are dismayed with the concentration on short term goals at the expense of long term survival.

N
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Old 16th Mar 2007, 09:15
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There's something in that 'development' argument, IMHO. Noip mentions the YYZ trip on 767s... possibly not the sort of trip the aircraft was intended for, but how long did it last - 18, maybe 24 months? Now sure, if something's not turning a buck, have the good sense to pull out; but I seem to recall that, around the same time, lots of 'probes' were sent out and new routes set up, only to see them pulled not long after. EZE is another that pops into my mind. That is not the way to build a brand, a client base or a business.

So now, unless you want to go to London or Frankfurt, if you want pretty much any European destination you go with an Asian or sandpit carrier.

Coward St may as well have just written those guys cheques and been done with it.
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Old 16th Mar 2007, 20:37
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TD67,

YYZ lasted about 8 months over Summer and ended by the winter. It started because the Canadian code-share partner was unable to continue, which forced QF to fly the routes in it's own right. My understanding was the route was profitable (needed heavyweight 767 certification) however management withdrew in order to concentrate on domestic capacity. Let the customers eat cake .. er .. go to JFK.

And therein lies our current quandry - it could be argued that QF long-haul has been castrated/neglected to expand the domestic operation. New international competition means that more cost cutting will no longer succeed simply because the other carriers go where the customer wants. I guess that is the intention of getting 787s - lets hope so. Better late than never I guess.

N
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Old 18th Mar 2007, 00:32
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Poor old Swingwing
The capitalist's champion.
No-one disputes the right to make money ,sport!
There are moral implications though!
We know we are in great hands though ,right, Geoff must be a moral Demigod, look how he's handled his sick wife ,washed his hands of his errant daughter, and the way he's looked after those two secretaries that found themselves in the family way ,of course no employee should feel as though they are in anyway worried by such a fine upstanding philanthropist.
I don't really care about Geoffs retirement/holiday batch,it is quite a bit more grand than his Balmoral Beach digs though.However you raise an interesting point, for guys like Geoff and most probably yourself ,after a time it's no longer about the money ,is it, it's "the Game" ,"the Power", "the Control", isn't it!
You'll stay as long as whatever your particular peccalillo's are being satisfied and then go onto the next challenge.
Fine, the sooner the better, most employees in Qantas would no doubt think.
Yes, no one disputes the argument reference JetStar as a defensive strategy. It all sounds very convincing, however, it ,JetStar ,that is, has grown a lot more than "just something to keep in your back pocket for a rainy day" ,hasn't it!, All those soon to be valuable orangestar issues. Go you good thing!
With regards to your quip about your champions generous donation, well time will tell just how generous, and just how much of a "donation" it really will be, just like that rainy day defensive stategy perchance?
Keep those snouts in the trough, us poor old proletariat are rooting for you ,NOT!

Last edited by blow.n.gasket; 18th Mar 2007 at 00:50.
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