OzJet - Business is tough just after 2 days in
Join Date: Oct 2005
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can't agree with you more loco. at a bbq with friends tonight -many of whom are frequent flyer's i spoke to them about oz jet and guess what no one has heard of them - but after i explained what their pitch is and their service levels- many were interested-their marketing is --well is just not there. -they need to spend at least 10 to 20 million$$$$ - alot of money yes but the stakes are high...
Join Date: Apr 2000
Location: Devonport Tasmania Australia
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Yes soldier
They have some very effective ads, but the only place I have seen them was on either SBS or Sky.
There needs to either be a targeting of corporate agencies, business newspapers and the wealthy retired (and there is a shizen load of them aound) to get the message out.
Third busiest air corridor in the world, definitely room for one more and very different product.
It is always hardest to effectively target your market in the expensive environment of MEL and SYD.
Best all
EWL
They have some very effective ads, but the only place I have seen them was on either SBS or Sky.
There needs to either be a targeting of corporate agencies, business newspapers and the wealthy retired (and there is a shizen load of them aound) to get the message out.
Third busiest air corridor in the world, definitely room for one more and very different product.
It is always hardest to effectively target your market in the expensive environment of MEL and SYD.
Best all
EWL
Join Date: Nov 2005
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Not heard of them
I have to agree.
It seems they botched their marketing opportunity.
A lady I sat next to on the Skybus at Melbourne the other day said, she was flying twice a week from Sydney with her firm and although she had heard of them and seen the ad at the airport, her firm was not prepared to take the risk with the unreliable service, noting that an airline that doesn't offer business class flights on Christmas Day and cancels flights on an adhoc basis is not in the running. She said that there was nothing attractive about Ozjet that would make it compelling enough to travel with them. When you keep finding no flights on the web, you conclude they cannot be serious about serving the market.
When it comes down to it, the airlines effort has been strongly focussed on agency support. However, it is a known fact, in noting the experience of Jet Star and Virgin Blue, a high percentage of tickets are sold on line. To get people to go on line, you need to push the advertsing quite strongly and keep your flight frequency high so people have a choice. Marketing in this way to the general public is very difficult, I would imagine, because the target market is the business passenger that only forms a small percentage of the wider audience.
My gut feeling is that the airline is making a lot of mistakes and will go out of business. The BAe146 will just add to their woes.
It seems they botched their marketing opportunity.
A lady I sat next to on the Skybus at Melbourne the other day said, she was flying twice a week from Sydney with her firm and although she had heard of them and seen the ad at the airport, her firm was not prepared to take the risk with the unreliable service, noting that an airline that doesn't offer business class flights on Christmas Day and cancels flights on an adhoc basis is not in the running. She said that there was nothing attractive about Ozjet that would make it compelling enough to travel with them. When you keep finding no flights on the web, you conclude they cannot be serious about serving the market.
When it comes down to it, the airlines effort has been strongly focussed on agency support. However, it is a known fact, in noting the experience of Jet Star and Virgin Blue, a high percentage of tickets are sold on line. To get people to go on line, you need to push the advertsing quite strongly and keep your flight frequency high so people have a choice. Marketing in this way to the general public is very difficult, I would imagine, because the target market is the business passenger that only forms a small percentage of the wider audience.
My gut feeling is that the airline is making a lot of mistakes and will go out of business. The BAe146 will just add to their woes.
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Escape
A well maintained front line 146-300 generally performs faultlessly as the LAMEs can stay one step ahead of her. It is when they are the bottom end of a diverse fleet that they go pear shaped. Think of a Triumph Stag soft top - wonderful car but a 50%er in on road time - unless you have your mechanic months ahead of it.
The Lucas electrical crap in the wing root is always a problem, but usually "getroundable".
They fly like a brick but they land gently and the punters adore them.
A lovely quirky aeroplane.
I wanna ride - particularly if they are my old Eeenie weenie girls!!
Best all.
EWL
A well maintained front line 146-300 generally performs faultlessly as the LAMEs can stay one step ahead of her. It is when they are the bottom end of a diverse fleet that they go pear shaped. Think of a Triumph Stag soft top - wonderful car but a 50%er in on road time - unless you have your mechanic months ahead of it.
The Lucas electrical crap in the wing root is always a problem, but usually "getroundable".
They fly like a brick but they land gently and the punters adore them.
A lovely quirky aeroplane.
I wanna ride - particularly if they are my old Eeenie weenie girls!!
Best all.
EWL
Join Date: Apr 2004
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Hey Escape.....
I think every airline makes mistakes.....especially new start ups......just hope that they learn from their mistakes and make it better.....whether it be advertising.....schedules......service......what ever........qantas/virgin have made mistakes along the way....and they've learned from it and made their operations better better....hope Ozjet does the same
Do you really want it to go out of business or succeed?......
I think every airline makes mistakes.....especially new start ups......just hope that they learn from their mistakes and make it better.....whether it be advertising.....schedules......service......what ever........qantas/virgin have made mistakes along the way....and they've learned from it and made their operations better better....hope Ozjet does the same
Do you really want it to go out of business or succeed?......
Sorry to burst your bubble EWL....
But in the unlikely event O7 end up operating 146's (my understanding is that it will be an all 737 fleet), they wont be the ex-EW ones (at this stage).
ZK-NZG & J were on their way to Europe (EAAC) six months ago, but have sat idle since. Whether they eventually go, and by extension, return to Ops in Aust is anyone's guess.
ZK-NZG & J were on their way to Europe (EAAC) six months ago, but have sat idle since. Whether they eventually go, and by extension, return to Ops in Aust is anyone's guess.
Join Date: Apr 2000
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Bugger!
I imagine the standards set by EW made our aeroplanes most saleable. There was not one thing wrong with AN AMD, but when you get abusive phone calls because a scratch appeared on an F27 at your port, you know the guys and girls loved the green and gold ladies.
I just hope they are all still operating and in good condition.
Best all
EWL
I imagine the standards set by EW made our aeroplanes most saleable. There was not one thing wrong with AN AMD, but when you get abusive phone calls because a scratch appeared on an F27 at your port, you know the guys and girls loved the green and gold ladies.
I just hope they are all still operating and in good condition.
Best all
EWL
Join Date: Mar 2004
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EWL. Spoke to someone that flew with them last week .Said the whole trip was great .Staff were excellent .Check in was super quick .Aircraft were not noisy inside .Well fitted out. Comortable .Service was brilliant .All on time .Totally pleasant experience...
SO:-
Why oh why is the marketing SO SHI*THOUSE.
Mr Stoddart you REALLY need some PROFESSONIAL help to market your company .
You have a good product . You have the wrong promoters . Get it right .Simply put get the right people to sell this ..............or you will fall on your face.
Good luck.
SO:-
Why oh why is the marketing SO SHI*THOUSE.
Mr Stoddart you REALLY need some PROFESSONIAL help to market your company .
You have a good product . You have the wrong promoters . Get it right .Simply put get the right people to sell this ..............or you will fall on your face.
Good luck.
Join Date: Nov 2005
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Spot on TOPC
I'd have to again agree on your comments TOPC, the promotion is hopeless but whether or not it's recoverable is any ones guess.
I don't seriously want to see Ozjet fail, but Stoddart has made it blatantly clear he doesn't wan't to be told what to do. That may be his undoing and it wouldn't be the first time a start-up has gone down the gurgler because of this sort of attitude.
I reckon if he sticks with 737s he will eventually do alright. Ozjet will never be a big airline though. I think if he just keeps his fleet to 4 aircraft, he wont be annoying too many people and he will make good money from it. He should stay on Mel-Syd and not reach out any further because their is no market to sustain the high overhead of the additional sectors.
For your information, all the remaining Ansett BAe146 are being returned to the UK and being parted out by BAe Systems. There is no arrangement with Ozjet.
I don't seriously want to see Ozjet fail, but Stoddart has made it blatantly clear he doesn't wan't to be told what to do. That may be his undoing and it wouldn't be the first time a start-up has gone down the gurgler because of this sort of attitude.
I reckon if he sticks with 737s he will eventually do alright. Ozjet will never be a big airline though. I think if he just keeps his fleet to 4 aircraft, he wont be annoying too many people and he will make good money from it. He should stay on Mel-Syd and not reach out any further because their is no market to sustain the high overhead of the additional sectors.
For your information, all the remaining Ansett BAe146 are being returned to the UK and being parted out by BAe Systems. There is no arrangement with Ozjet.
(maybe Saturday.. can't remember)
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Noe worries mate
Yeah, funny if you look at it like that I guess.
I don't think anyone is trying to f**k Paul Stoddart up but I think he has seriously misjudged the market. The airline appears valueless as it stands and I think Paul runs the risk of losing his credibility over it. The AOC isn't worth anything to anybody because new CASA rules require new corporate responsibilities to be part of holding the AOC. So if Ozjet gets new owners, they will have to demonstrate to CASA everything that Paul had to do.
What I would do if I were Paul, is run only one service each way in the morning and the afternoon and do that every day 365 days a year.
Dep Mel 0715
Dep Syd 0715
Dep Mel 1830
Dep Syd 1830
Use 2 aircraft and keep a third as a spare. (He owns them so no big deal.)
No Brisbane or Adelaide etc.
Crews are paid by the hour Casual.
F**k I was doing paid-by-the-hour in Vietnam so its not bad once you are used to it. Regular ops allows flexibility to do other work.
I don't think anyone is trying to f**k Paul Stoddart up but I think he has seriously misjudged the market. The airline appears valueless as it stands and I think Paul runs the risk of losing his credibility over it. The AOC isn't worth anything to anybody because new CASA rules require new corporate responsibilities to be part of holding the AOC. So if Ozjet gets new owners, they will have to demonstrate to CASA everything that Paul had to do.
What I would do if I were Paul, is run only one service each way in the morning and the afternoon and do that every day 365 days a year.
Dep Mel 0715
Dep Syd 0715
Dep Mel 1830
Dep Syd 1830
Use 2 aircraft and keep a third as a spare. (He owns them so no big deal.)
No Brisbane or Adelaide etc.
Crews are paid by the hour Casual.
F**k I was doing paid-by-the-hour in Vietnam so its not bad once you are used to it. Regular ops allows flexibility to do other work.
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Seeing that you're on first name terms with Mr Stoddart, Slide, why don't you just ring him and give him the benefit of your great knowledge?
Why waste your time telling us and not him?
Why waste your time telling us and not him?
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Ozjet
You should practice what you preach amos2. I believe you posted this on PPRUNE recently:
"ACA & Ansett!
Did you see it on Telly tonight?...
how embarrassing! "
"Well, I don't think any deficiency has been fixed, with all due respect Buster, (being a Bombers supporter and all that!) and I'm not too sure that there was any deficiency to be fixed in the first place.
Any company going broke, for whatever reason, has a devastating affect on staff and shareholders. If it happens to be caused by mis-management or some one sticking their fingers in the till it hurts even more!
But, the bottom line is, it has happened before and will happen again and is no different than any other investment you might make in life!
Should we talk about HIH, Harris Scarfe, One Tel and many others where many people lost jobs and/or heaps of dough and received no Government support? Sure, I know our PM helped his brother Stan out a few years ago, and, many years ago, the Victorian state government imposed a fuel levee to assist the share holders of Farrows Pyramid Society, at taxpayers expense. That was wrong then as any support for Ansett, at taxpayers expense, is wrong now!
Lost money on a property investment or on the share market recently? Expect the Government to help cover your losses? Yeah, sure you do and so do I but,...in our dreams!! "
Yeah mate in your dreams.........
Go post your karap on some other forum.
Escape Slide it is not necessary to be adversarial neither is it allowed in the rules to tell another to sod off nor call another posters efforts karap. They are equally entitled to post their thoughts as well. They may feel your posts are karap but they are, nonetheless entitled to theirs. BTB there is in civilised social intercourse a not unimportant concept called context. I am because of the season feeling benevolent, so put a sock in it eh
"ACA & Ansett!
Did you see it on Telly tonight?...
how embarrassing! "
"Well, I don't think any deficiency has been fixed, with all due respect Buster, (being a Bombers supporter and all that!) and I'm not too sure that there was any deficiency to be fixed in the first place.
Any company going broke, for whatever reason, has a devastating affect on staff and shareholders. If it happens to be caused by mis-management or some one sticking their fingers in the till it hurts even more!
But, the bottom line is, it has happened before and will happen again and is no different than any other investment you might make in life!
Should we talk about HIH, Harris Scarfe, One Tel and many others where many people lost jobs and/or heaps of dough and received no Government support? Sure, I know our PM helped his brother Stan out a few years ago, and, many years ago, the Victorian state government imposed a fuel levee to assist the share holders of Farrows Pyramid Society, at taxpayers expense. That was wrong then as any support for Ansett, at taxpayers expense, is wrong now!
Lost money on a property investment or on the share market recently? Expect the Government to help cover your losses? Yeah, sure you do and so do I but,...in our dreams!! "
Yeah mate in your dreams.........
Go post your karap on some other forum.
Escape Slide it is not necessary to be adversarial neither is it allowed in the rules to tell another to sod off nor call another posters efforts karap. They are equally entitled to post their thoughts as well. They may feel your posts are karap but they are, nonetheless entitled to theirs. BTB there is in civilised social intercourse a not unimportant concept called context. I am because of the season feeling benevolent, so put a sock in it eh
Last edited by Woomera; 27th Dec 2005 at 00:03.
For your information, all the remaining Ansett BAe146 are being returned to the UK and being parted out by BAe Systems.
There is no arrangement with Ozjet.
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Anyway
As I recall Woomera, amos2 was trying to bin you so maybe youv'e been too benevolent. 
*************************************************
On another subject about Ozjet, did any one see the interview with PS on TV? April 30 seems to be D-Day. He is getting some good review on his website though so at least that is a start.
*************************************************
On another subject about Ozjet, did any one see the interview with PS on TV? April 30 seems to be D-Day. He is getting some good review on his website though so at least that is a start.
Evertonian
neither is it allowed in the rules to tell another to sod off
Last edited by Buster Hyman; 27th Dec 2005 at 21:27.
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Escape,
April 30th is D DAY for what ?Shutting Shop ?
If so, he doesnt seem fair dinkum about giving it a good shot .
That would be less than 6 months .Who would risk buying a ticket with them ?
April 30th is D DAY for what ?Shutting Shop ?
If so, he doesnt seem fair dinkum about giving it a good shot .
That would be less than 6 months .Who would risk buying a ticket with them ?