Virgin to start Perth - Broome
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PERTH BROOME
Gentlemen a facts:
In the high season Broome has 25,000 people and the surounding areas 5,000 or so- in the low season the town drops to 20,000.
But, this is irrelevent, 80% of the PAX are tourists.
Pax for July was 32,000.
Accomodation is a concern but 3 major resorts are about to be built.
Virgin capacity onto Broome is 3000 to 3,500 per month, an increase of 12%.
Broome PAX growth historically is around 15% per annum.
Skywest has the Argyle diamond contract which uses a large portion of 1 A/C
via Broome, Skywest services Kimberly Diamonds, Salay malay(spelt wrong) and offshore drilling rigs.
In the high season Broome has 25,000 people and the surounding areas 5,000 or so- in the low season the town drops to 20,000.
But, this is irrelevent, 80% of the PAX are tourists.
Pax for July was 32,000.
Accomodation is a concern but 3 major resorts are about to be built.
Virgin capacity onto Broome is 3000 to 3,500 per month, an increase of 12%.
Broome PAX growth historically is around 15% per annum.
Skywest has the Argyle diamond contract which uses a large portion of 1 A/C
via Broome, Skywest services Kimberly Diamonds, Salay malay(spelt wrong) and offshore drilling rigs.
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So, VB are going to bring the unwashed masses to BRM ( have you seen outside a VB terminal lately ? ), I'm sure the back packer lodgings are going to be over flowing, or are the $59 fare grabbers going to be staying at cable beach at $300+ a night ?
Ralph, I tend to agree with you, if VB and skywest remained at there current numbers of flights, then maybe BRM could support 3 carriers, but we know that both those airlines will be looking to increase frequency and all that will do is reduce profit for everyone
Ralph, I tend to agree with you, if VB and skywest remained at there current numbers of flights, then maybe BRM could support 3 carriers, but we know that both those airlines will be looking to increase frequency and all that will do is reduce profit for everyone
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The airline will bring an extra 430 passengers to the resort town each week from September with a new service operating three-days-a-week.
I don't pretend to know everything behind DJ's decision, but it does seem a bit too'convenient' to be starting services to BME as XR are getting the Broome-Darwin thing happening...
(just my 2c....)
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G'Day Top, I don't think that Skywest will threaten VB on a national level, but but from VBs' perspective, it makes sense to knock out any carrier that has the potential to rise as competition.
Is BNA getting a B737 service!!? My ghod! things have been changing while I've been away..
Walley 2, are you sure of the July fires? That equates to nearly 8,000 pax/week.(1000 per day)...These are pretty good growth rates that are projected. If these growth figures are true and given VBs' obvious concern at this carrier, it might be worth asking my stock broker for a propectus for the Skywest float.
Is BNA getting a B737 service!!? My ghod! things have been changing while I've been away..
Walley 2, are you sure of the July fires? That equates to nearly 8,000 pax/week.(1000 per day)...These are pretty good growth rates that are projected. If these growth figures are true and given VBs' obvious concern at this carrier, it might be worth asking my stock broker for a propectus for the Skywest float.
Last edited by Ralph the Bong; 7th Aug 2004 at 07:14.
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Does anyone know what Skywests loads are in and out of Broome ??
Havent appeared to be large amounts of people getting on and off the F100. Will be a shame if Skywest have to pull out, but competition in th marketplace is healthy for most.
Im sure the people in BRM would much prefer to get on a 73 to Perth rather than the BA46.
Havent appeared to be large amounts of people getting on and off the F100. Will be a shame if Skywest have to pull out, but competition in th marketplace is healthy for most.
Im sure the people in BRM would much prefer to get on a 73 to Perth rather than the BA46.
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If there are three new resorts being built, then that should fix the lack of beds problem in Broome. Guessing 75 rooms each, that’s 450 beds extra. Using reasonable estimates of percent occupancy by air travellers (high) and for length of stay (shortish), and taking into account the wet/dry season effect of BME, the new hotels will easily support another 30-40,000 pax per year. That should cater for some growth for all the airlines serving BME.
So what will the real impact of VB be on Skywest? VB are offering a discount product flying at very 'low cost' times. Will the effect be the same as it was on all the other routes when VB came in? I think so - VB expand the market by picking up people who wouldn't normally make do the flight. For BME, that means the people who have been historically priced out of Broome – and who currently go on cheap packages to Penang, Singapore, Phuket and Bali, or drive down to Margaret River.
And as cunninglinguist says, the beds that the VB passengers will occupy are likely to be the cheaper beds currently being used by ground travellers and backpackers. There are some 2-3000 such beds already in place according to the Tourist Office. So with Skywest offering quite a different product to VB (daytime flights, reasonable seating, etc), I don’t see VB cannibalising their traffic and I don't think its doom and gloom for Skywest. In fact the VBs marketing pizzazz might spin off for both Skywest and QF. My worry is that my wife will see the marketing, and start pushing me to take her for a holiday in Broome.
So what will the real impact of VB be on Skywest? VB are offering a discount product flying at very 'low cost' times. Will the effect be the same as it was on all the other routes when VB came in? I think so - VB expand the market by picking up people who wouldn't normally make do the flight. For BME, that means the people who have been historically priced out of Broome – and who currently go on cheap packages to Penang, Singapore, Phuket and Bali, or drive down to Margaret River.
And as cunninglinguist says, the beds that the VB passengers will occupy are likely to be the cheaper beds currently being used by ground travellers and backpackers. There are some 2-3000 such beds already in place according to the Tourist Office. So with Skywest offering quite a different product to VB (daytime flights, reasonable seating, etc), I don’t see VB cannibalising their traffic and I don't think its doom and gloom for Skywest. In fact the VBs marketing pizzazz might spin off for both Skywest and QF. My worry is that my wife will see the marketing, and start pushing me to take her for a holiday in Broome.
good comments all regarding growing the market, it will happen in broome and lets hope not to the detriment of any of the carriers (though i wouldn't mind seeing qf cut a few flights back
m-dot - xr's loads out of perth to broome have been chockas for the last few months, can't get a seat, and same the other way.
when i was going down to perth a few weeks back i got bumped at bme ex drw and had to ride home in the jumpseat
groundstaff informed me there were no seats on either carrier for the next week, this is common in the dry, but come the wet it's a different story - problem with a seasonal market....
gday ralph-heres the pr stuff re the ballina services, and daily too!!!
5 August 2004Virgin Blue Lands Jet Service In Ballina/Byron Bay
Virgin Blue will touch down at Ballina/Byron Bay Gateway Airport for the first time at 12.45pm today, with an aircraft full of eager visitors and locals, the first to sample the low fares, modern red jets and outstanding customer service that the airline will introduce every day from now on.
Today’s flight heralds the launch of Virgin Blue’s daily services into the far north coast region and a new era in aviation travel for Guests flying between Sydney and Ballina/Byron Bay, with the re-introduction of a jet aircraft on the route for the first time since the withdrawal of Ansett services.
Virgin Blue spokesperson Amanda Bolger said, “We are excited to be bringing our sleek aircraft into this region and are confident travellers will appreciate the efficiency and comfort of our modern 737 jets. We also hope the low fares and the Virgin Blue style of service will appeal to those people who value friendly and reliable service that leaves them with money to spend when they get to their destination”.
The inaugural flight Guests and local dignitaries will enjoy Virgin Blue’s surprise in-flight launch activities as well as a special welcome when they land, with local producers putting on a “Tasting the region” celebration welcome event.
Among the producers are three local suppliers who are already on-board Virgin Blue. Madura Teas and Byron Bay Cookies have been included on Virgin Blue’s in-flight menu for some time, while the carrier is also poised to introduce muesli produced by Byron based Brookfarm. Other local producers to join in the welcome celebrations at the airport include Abruzii Organics, Bangalow Pork, Lyrebird Foods, MacKella Range Coffee, Madura Tea, Nirvana Coffee, Pirlos, Tridosha and Zentvelds Coffee.
Students from Ballina High School are also expected be on hand today to meet the inaugural flight’s First Officer, David Beard, who grew up in Ballina and developed his passion for flying in the High School’s two year elective Aviation Studies course.
Virgin Blue has been heartened by strong forward bookings for flights to and from Ballina/Byron Bay and is confident the route will be a popular one.
The majority of flyers are expected to be travelling for pleasure to enjoy the delights of both the inland and coastal towns or to visit family and friends, but far north coast business travellers are also set to reap the benefits. Virgin Blue’s new flight will provide them with a speedy and cost effective method of travelling to the state capital and beyond to go about their business.
Amanda Bolger continued, “There has been strong lobbying from both the tourism and business communities for Virgin Blue to begin services and also from Richard Branson following his last, and clearly enjoyable, holiday in the region. From past experience in regional centres like Coffs Harbour, we have proven that non-metropolitan communities can sustain a jet service and we look forward to generating more and more traffic not just to and from Sydney, but also beyond, with easy connecting flights available from Adelaide, Cairns, Christchurch (NZ) and Melbourne.”
The low fare carrier will operate a daily service with the flight departing Sydney at 11.35am, landing at Ballina/Byron Bay Gateway Airport at 12.45pm before turning around and departing Ballina at 1.15pm, touching down at Sydney at 2.30pm. Fares for Virgin Blue flights between Ballina and Sydney start from $85* one way on the internet.
m-dot - xr's loads out of perth to broome have been chockas for the last few months, can't get a seat, and same the other way.
when i was going down to perth a few weeks back i got bumped at bme ex drw and had to ride home in the jumpseat
groundstaff informed me there were no seats on either carrier for the next week, this is common in the dry, but come the wet it's a different story - problem with a seasonal market....gday ralph-heres the pr stuff re the ballina services, and daily too!!!
5 August 2004Virgin Blue Lands Jet Service In Ballina/Byron Bay
Virgin Blue will touch down at Ballina/Byron Bay Gateway Airport for the first time at 12.45pm today, with an aircraft full of eager visitors and locals, the first to sample the low fares, modern red jets and outstanding customer service that the airline will introduce every day from now on.
Today’s flight heralds the launch of Virgin Blue’s daily services into the far north coast region and a new era in aviation travel for Guests flying between Sydney and Ballina/Byron Bay, with the re-introduction of a jet aircraft on the route for the first time since the withdrawal of Ansett services.
Virgin Blue spokesperson Amanda Bolger said, “We are excited to be bringing our sleek aircraft into this region and are confident travellers will appreciate the efficiency and comfort of our modern 737 jets. We also hope the low fares and the Virgin Blue style of service will appeal to those people who value friendly and reliable service that leaves them with money to spend when they get to their destination”.
The inaugural flight Guests and local dignitaries will enjoy Virgin Blue’s surprise in-flight launch activities as well as a special welcome when they land, with local producers putting on a “Tasting the region” celebration welcome event.
Among the producers are three local suppliers who are already on-board Virgin Blue. Madura Teas and Byron Bay Cookies have been included on Virgin Blue’s in-flight menu for some time, while the carrier is also poised to introduce muesli produced by Byron based Brookfarm. Other local producers to join in the welcome celebrations at the airport include Abruzii Organics, Bangalow Pork, Lyrebird Foods, MacKella Range Coffee, Madura Tea, Nirvana Coffee, Pirlos, Tridosha and Zentvelds Coffee.
Students from Ballina High School are also expected be on hand today to meet the inaugural flight’s First Officer, David Beard, who grew up in Ballina and developed his passion for flying in the High School’s two year elective Aviation Studies course.
Virgin Blue has been heartened by strong forward bookings for flights to and from Ballina/Byron Bay and is confident the route will be a popular one.
The majority of flyers are expected to be travelling for pleasure to enjoy the delights of both the inland and coastal towns or to visit family and friends, but far north coast business travellers are also set to reap the benefits. Virgin Blue’s new flight will provide them with a speedy and cost effective method of travelling to the state capital and beyond to go about their business.
Amanda Bolger continued, “There has been strong lobbying from both the tourism and business communities for Virgin Blue to begin services and also from Richard Branson following his last, and clearly enjoyable, holiday in the region. From past experience in regional centres like Coffs Harbour, we have proven that non-metropolitan communities can sustain a jet service and we look forward to generating more and more traffic not just to and from Sydney, but also beyond, with easy connecting flights available from Adelaide, Cairns, Christchurch (NZ) and Melbourne.”
The low fare carrier will operate a daily service with the flight departing Sydney at 11.35am, landing at Ballina/Byron Bay Gateway Airport at 12.45pm before turning around and departing Ballina at 1.15pm, touching down at Sydney at 2.30pm. Fares for Virgin Blue flights between Ballina and Sydney start from $85* one way on the internet.
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You guys are wasting your time flying aeroplanes. You are obviously very gifted at marketing, yield management, route analysis and a plethora of other wonderful analytical type processes. How many of you have got a qualification of ANY kind? Walley and the obvious intellectual people need not respond. But clowns like Raaaaaalf and Cunni-no-brains, please detail your emminent qualifications................
Yes I thought so. NIL.... Just too damned dumb for your own good. My god you blokes are sad. My mates In the industry cringe at what you people write. EVERY time a press release or ANY other info about Virgin pops up, you idiots let the verbal diarrhoea flow freely. As I say, very sad!
Yes I thought so. NIL.... Just too damned dumb for your own good. My god you blokes are sad. My mates In the industry cringe at what you people write. EVERY time a press release or ANY other info about Virgin pops up, you idiots let the verbal diarrhoea flow freely. As I say, very sad!
Last edited by Sperm Bank; 9th Aug 2004 at 07:27.
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Ah sperm bank, its a grave pity that your biological father went to one for a tug rather than use the toilet like everyone else, he may have saved us from your brilliant non biased invective, you are an absolute credit to your parents.
BTW, feel free to post your credentials, other than brain surgeon that is.
BTW, feel free to post your credentials, other than brain surgeon that is.
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I'll second top's assessment - last couple times I've picked up friends from the airport, the Broome or Darwin flights have come in, and there's been above 75% on every one I've seen....
..which is a lot better than a 73 carrying 12 pax ADL-PER that my mother flew on.....
Sky
..which is a lot better than a 73 carrying 12 pax ADL-PER that my mother flew on.....
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Skywest Broome-Darwin is going very well, as stated 75% or around that and during school breaks etc You can not get on. Broome-Perth is not as strong but well above a break even level and heading towards 70%
Most satisfying is that Airnorth numbers are still very good Broome-Kunnunurra.
Yes, BME a/p has over 1000 pax movements per day, QF is still the main player and on their routes they are doing very well, all are performing well above their break even point.
The effect on Broome of this plus Virgin?
good ones are:
Small business is booming
Builders are building
tourism options are increasing with Kimberley add-ons
Return tourist rate is still exceptional
Jobs are increasing
New schools private and public and other gov services
bad ones
Real estate up 45% yes 45% in price in 18 months(makes first home buyers face $350,000 new and not much under $300,000).
Traffic on key roads is high though they will hang the first person who suggests a traffic light!! However new roads and upgrades are under construction.
Airport $8,000,000 upgrade to cope for next 10 yrs may only cope for 5yrs.
It is still Broome no building over 10m. No houses(3 existing) along the prestine coast-18km. Broome colours, sunsets and Broometime-relax feeling still there.
I am not positive but I think VB can expand the market though yield on QF and XR will fall. VB will, I think, go daily at the start of next season. This is not a problem if accom is expanding, already I am advised the Road Traffic is down on last year, I think it is the bus market that may be most effected.
For this year as the last-caravan-overflow-option the A/P spare land was not required. Yet every one is having their best season ever.
Well that is the picture, I have never seen anything like it. Though I suspect Cairne's boom was bigger, and Broome needs and will be restrained from the excesses that to some spoilt that product.
I think the A/C VB is using replaces the ADL-PER flight, is this correct?
ps I am sure ,if you asked him, Sadams information minister is just taking a short holiday and enjoying the personal attentions the staff have been kind enough to heap upon him. Though the view could be improved upon.
Most satisfying is that Airnorth numbers are still very good Broome-Kunnunurra.
Yes, BME a/p has over 1000 pax movements per day, QF is still the main player and on their routes they are doing very well, all are performing well above their break even point.
The effect on Broome of this plus Virgin?
good ones are:
Small business is booming
Builders are building
tourism options are increasing with Kimberley add-ons
Return tourist rate is still exceptional
Jobs are increasing
New schools private and public and other gov services
bad ones
Real estate up 45% yes 45% in price in 18 months(makes first home buyers face $350,000 new and not much under $300,000).
Traffic on key roads is high though they will hang the first person who suggests a traffic light!! However new roads and upgrades are under construction.
Airport $8,000,000 upgrade to cope for next 10 yrs may only cope for 5yrs.
It is still Broome no building over 10m. No houses(3 existing) along the prestine coast-18km. Broome colours, sunsets and Broometime-relax feeling still there.
I am not positive but I think VB can expand the market though yield on QF and XR will fall. VB will, I think, go daily at the start of next season. This is not a problem if accom is expanding, already I am advised the Road Traffic is down on last year, I think it is the bus market that may be most effected.
For this year as the last-caravan-overflow-option the A/P spare land was not required. Yet every one is having their best season ever.
Well that is the picture, I have never seen anything like it. Though I suspect Cairne's boom was bigger, and Broome needs and will be restrained from the excesses that to some spoilt that product.
I think the A/C VB is using replaces the ADL-PER flight, is this correct?
ps I am sure ,if you asked him, Sadams information minister is just taking a short holiday and enjoying the personal attentions the staff have been kind enough to heap upon him. Though the view could be improved upon.
Last edited by WALLEY2; 9th Aug 2004 at 16:11.
walley,
yes that is correct, the per-bme replaces the adl-per arvo sector.
your figures re the loads between per-bme aren't so correct, lately xr have been flying chockas every day per-bme and not far off on the way back.
yes that is correct, the per-bme replaces the adl-per arvo sector.
your figures re the loads between per-bme aren't so correct, lately xr have been flying chockas every day per-bme and not far off on the way back.
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Topend,
I was talking averages and as you say for some periods they are chockers. Flew BME-PER on Sat had 63 POB. However Sat is not as popular as Fri or Sun so between the two of us we have it covered!!
Must say service was excellent, hot lunch great and the extra seat pitch most noticable. TheF100 is very quiet in the front half of the cabin, more than I anticipated.
So I for one do hope pax booms as all three carriers deserve to succeed.
I was talking averages and as you say for some periods they are chockers. Flew BME-PER on Sat had 63 POB. However Sat is not as popular as Fri or Sun so between the two of us we have it covered!!
Must say service was excellent, hot lunch great and the extra seat pitch most noticable. TheF100 is very quiet in the front half of the cabin, more than I anticipated.
So I for one do hope pax booms as all three carriers deserve to succeed.
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Just been on the 'net trying to book a return flight PER-BRM-PER for 1 week R'N'R at Cable beach in late Sept/early Oct..
It seems all the DJ $149 fares have sold out. Available Virgin tickets are: Blue saver-$199 out, $229 back = $428 return.
Flexisaver-$399 each way= $798 return.
Fully flexible- $439 each way= $838 return.
QF tickets: red-e-deal-$456 return(in 146).
Super saver-$676 return
Full-flexible-$620 return
Skywest tickets are: Off Peak-$458:50 return.
Skydeal-$518 return.
Standard-$847:90 return.
But you get a free meal and coffee on Skywest, not with VB where meals were $8:50 and coffee $3:50 per cup last time I flew.
Skywest gets my custom in this instance. I dont want to fly to BME in a 146! (with QF). On a sector, I would eat 1 meal and 2 cups of coffee. With VB that will cost me $31. Add that to the VB airfare of $428=$459 or 50 cents more than Skywest. And I dont have to listen to birthday greetings and other self-congratulatory guff. The QF full-flexible ticket seems good value compared to the similar product offered by DJ and Skywest.
I realise that there are a miriad of fares and conditions on each ticket sold and it is often difficult to compare 'apples with apples' when it come to ticketing costs. Interestingly, the cheapie tickets are all about the same cost. However, I am surprised that skywest has a very competitive price compared with VB, given all the PR hype that Amanda Bolger has come out with and given DJs' marketing as the low cost airline. I recall dj-737(the roo-rooter) saying somthing like "Virgin will blow skywest out of the water". I don't think so. To do so VB will have to do much better than what they currently offer.
It seems all the DJ $149 fares have sold out. Available Virgin tickets are: Blue saver-$199 out, $229 back = $428 return.
Flexisaver-$399 each way= $798 return.
Fully flexible- $439 each way= $838 return.
QF tickets: red-e-deal-$456 return(in 146).
Super saver-$676 return
Full-flexible-$620 return
Skywest tickets are: Off Peak-$458:50 return.
Skydeal-$518 return.
Standard-$847:90 return.
But you get a free meal and coffee on Skywest, not with VB where meals were $8:50 and coffee $3:50 per cup last time I flew.
Skywest gets my custom in this instance. I dont want to fly to BME in a 146! (with QF). On a sector, I would eat 1 meal and 2 cups of coffee. With VB that will cost me $31. Add that to the VB airfare of $428=$459 or 50 cents more than Skywest. And I dont have to listen to birthday greetings and other self-congratulatory guff. The QF full-flexible ticket seems good value compared to the similar product offered by DJ and Skywest.
I realise that there are a miriad of fares and conditions on each ticket sold and it is often difficult to compare 'apples with apples' when it come to ticketing costs. Interestingly, the cheapie tickets are all about the same cost. However, I am surprised that skywest has a very competitive price compared with VB, given all the PR hype that Amanda Bolger has come out with and given DJs' marketing as the low cost airline. I recall dj-737(the roo-rooter) saying somthing like "Virgin will blow skywest out of the water". I don't think so. To do so VB will have to do much better than what they currently offer.
Last edited by Ralph the Bong; 25th Aug 2004 at 09:09.
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Don't forget the far superior legroom on the F-100 with every seat, so no need to pay for extra legroom for an emergency row seat, and possibly better times than virgin... and water is free 
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F-100 seat room - heck yes!!! Got a chance to look round that bird, the leg room is luxury compared to DJ's. If XR flew to SYD, I'd go with them, because every time I've gone with Virgin, I've been lumped either in front of the exit row which seats don't recline, and some 
in front insists on pushing their seat the whole way back. 3hr 45 is not fun with a seat jammed into your legs (and I'm only 5 foot something - feel sorry for the tall ones in the population.
Or, have been seated next to person who spills over their seat into mine. Why should I have to ask to move..... they should offer it when I'm on an aircraft that's only 1/3 full!
(Last bit of rant, 9 times out of 10, they've run out of my "meal" choice because of 'supply probs' - oh, you mean the catering guys forgot to put the containers on again?! please..... once or twice maybe, but all the time? sheesh...
As far as the XR/DJ competition, if the regional can do a better deal than the "low-cost", doesn't that say something? (Not to mention the XR service is generally better.....
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in front insists on pushing their seat the whole way back. 3hr 45 is not fun with a seat jammed into your legs (and I'm only 5 foot something - feel sorry for the tall ones in the population.Or, have been seated next to person who spills over their seat into mine. Why should I have to ask to move..... they should offer it when I'm on an aircraft that's only 1/3 full!
(Last bit of rant, 9 times out of 10, they've run out of my "meal" choice because of 'supply probs' - oh, you mean the catering guys forgot to put the containers on again?! please..... once or twice maybe, but all the time? sheesh...
As far as the XR/DJ competition, if the regional can do a better deal than the "low-cost", doesn't that say something? (Not to mention the XR service is generally better.....
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If Mr & Mrs Traffic Senior are bellwether consumers then Skywest will always keep the paying punters.
They have a place in Broome and have used both Qantas and Skywest. Qantas just the once but that was more than enough. If the route ultimately reverts to a monopoly and that is QF then the place will be sold.
Qantas monoploy equals death to Broome.
Traffic Senior has 30,000 hours in his log book and has sworn he will never ever get on another QF a/c. Can't say I can fault his judgement.
They have a place in Broome and have used both Qantas and Skywest. Qantas just the once but that was more than enough. If the route ultimately reverts to a monopoly and that is QF then the place will be sold.
Qantas monoploy equals death to Broome.
Traffic Senior has 30,000 hours in his log book and has sworn he will never ever get on another QF a/c. Can't say I can fault his judgement.