That may be true but not to advertise it on their own webpage is a bit an odd route to take. Not everyone is on Facebook, Twitter, Instagram and any news is good news for CWL so they should “shout out” about it all.

Consider perhaps a "gentlemen`s agreement" between Wizz & the airport owners not to "shout out" competitor news so as not to dilute sales on their own routes at the new base...
There will be not be unlimited numbers of potential sun seekers in the market from CWL after all.

Letsflycwl

Well what are they going to say? Ryanair resumes Malta after dropping it. It's just a route resumption not a new route. Now if it was a route like Dublin it might be different.

Well considering the “news” section has not been updated since 03/12/2020 they could easily state FR are returning MLA to the departures board.....

Admittedly they aren't always the best at pushing social media. But give them chance, it's only been back on sale a day!
If it was a brand new route launch it would be different. They have promoted Malta in the past.
I highly doubt the general public checks their news sections often, if at all.

Considering Ryanair have taken it offsale maybe it was for the best that they didn't.

Talking about advertising, in the last hour I've heard atleast 5 Jet2 adverts for BRS and absolutely zero Wizzair adverts for CWL. how can we hope to have a successful base if the airport/airline don't have an aggressive advertising campaign like Jet2 does?

Could not agree more with you !! All you hear on the radio, TV and on flyers through the door is Jet2 at BRS......kind of flat on the Wizz advertising but not sure if that it their strategy really?

I’m sure you’ll have Gemma Collins all over your tv in the future!

CWL757

I don’t think any airline has an advertising campaign like Jet2 though - they are aggressive - especially for new bases - you just have to look at BHX and STN when they opened.

Jet2 adverts have been on ITV Wales a lot over the last couple of months. They've also been doing mail marketing. They always mention their new Bristol base. That's Jet2's style though. They have done the same previously when they have opened bases.

Wizz have done a bit of marketing. They were in all of the South Wales newspapers and got a fair bit of social media buzz with their fly past a few weeks ago.

Nice to see Cardiff being used for PPE cargo flights again. There was one on Saturday and currently 2 aircraft on the ground a Nordwind 777 200er and I Fly A330 200. Also another Nordwind 777 300er currently on it's way from China.

Nice overhead shot of the WizzAir aircraft parked at Cardiff!

Eastern Airways has put back the launch of the Cardiff to Belfast route to Monday 24th May, route is down as 6 weekly with no Saturday flight.
Anglesey won't resume until Mon 6th September, route is down as 10 weekly Monday to Friday.

It’s reported today that 42 out of 46 of Flybe’s domestic network have been taken over by other carriers, really baffles me how no one has taken the CWL-EDI and CWL-JER routes. Such a shame really.

...if they were money spinners someone would have been all over them eg Loganair. Could Wizz fill an A320? 🤣

ha price it right and anything is possible. They may operate at a loss, but could still be a full A320

Edinburgh used to have a daily 737 300 on it from bmiBaby, it's a route that has in general had yearly passenger numbers over 100,000. Wizz might actually be a better option for the route than loganair especially with Easyjet being the main competition.

There was a recent interview (a few months back?) where Loganair said the competition from easyJet was too much and EDI/GLA-CWL would be a big loss maker

The problem is that with routes like Jersey and Dublin the airlines the airport needs to engage with and attract already operate to Bristol and in their minds see Wales covered already or due to the downturn see passengers from Wales as a way of making their flights at Bristol more viable.
With Edinburgh i wouldn't be surprised if airline's like loganair and Eastern may want incentives that Cardiff either isn't willing to give or can't. In the long run Wizz might be the better option for these routes.