easyJet goes further downmarket
Thread Starter
Join Date: Apr 2002
Location: _
Posts: 350
Likes: 0
Received 0 Likes
on
0 Posts
easyJet goes further downmarket
Basically, sandwiches are now off the menu and fastest one to the aircraft gets a window seat. Whatever next...bring your own seatbelt?
http://www.easyjet.co.uk/EN/news/20030127_01.html
http://www.easyjet.co.uk/EN/news/20030127_01.html
Join Date: May 2001
Location: UK
Posts: 2
Likes: 0
Received 0 Likes
on
0 Posts
Friend, easyJet have always had a free seating policy; it's quite common around the world with many domestic airlines and smaller aircraft, and for good reason. Replacing sandwiches with soup and a roll can hardly be called 'downmarket'.
Thanks for the posting, but I think you're pruning the weeds with this one.
Thanks for the posting, but I think you're pruning the weeds with this one.
Join Date: Aug 2002
Location: Newcastle upon Tyne, UK
Posts: 301
Likes: 0
Received 0 Likes
on
0 Posts
I guess the mark-up on "Soup with bread roll" is higher than sandwiches. How difficult is it to stock sandwiches? Surely soup is more difficult to stock/heat/serve? Seems ludicrous to me....
Join Date: May 2002
Location: UK
Posts: 293
Likes: 0
Received 0 Likes
on
0 Posts
Naw! It will be cup-a- soup.
1.Open packet
2. tip in to cup
3. add boiling (hot) water
4. stir
5 Hand to paxs with dried out roll
Whether or not the easy crew can manage that will be another thing
1.Open packet
2. tip in to cup
3. add boiling (hot) water
4. stir
5 Hand to paxs with dried out roll
Whether or not the easy crew can manage that will be another thing
Join Date: Dec 2002
Location: Glasgow
Posts: 14
Likes: 0
Received 0 Likes
on
0 Posts
IMY
I think everyone is aware of how EZY work regarding seating - what this post proves is that unfortunately EZY have decided not to use the more pleasant seating policy of Go.
The soup reference maybe not downmarket - but at least customers/Cabin Crew never got scalded by sandwiches! And sandwiches don't stain the carpet, seats or suits either.
Save costs, EZY? Hmmm.
Fair enough keep costs down, Mr David Magliano (EZY Marketing), but don't patronise your customers by saying that the undignified and downright unpleasant rush to get on the plane is a benefit.
The soup reference maybe not downmarket - but at least customers/Cabin Crew never got scalded by sandwiches! And sandwiches don't stain the carpet, seats or suits either.
Save costs, EZY? Hmmm.
Fair enough keep costs down, Mr David Magliano (EZY Marketing), but don't patronise your customers by saying that the undignified and downright unpleasant rush to get on the plane is a benefit.
Join Date: Jan 2000
Posts: 677
Likes: 0
Received 0 Likes
on
0 Posts
Soup is one of the last things I want on a flight. The possibility of spilling it over yourself, your kids or other passengers is just too high.
Sorry easyjet, but this has to be one of your daftest ideas. Sandwiches are far better all round. However, if they are too difficult to load on board, why not set up little booths near the departure gates so us passengers can buy before we fly?
Just a thought.
Sorry easyjet, but this has to be one of your daftest ideas. Sandwiches are far better all round. However, if they are too difficult to load on board, why not set up little booths near the departure gates so us passengers can buy before we fly?
Just a thought.
Join Date: Oct 2002
Location: sussex
Posts: 613
Likes: 0
Received 0 Likes
on
0 Posts
aog-yyz
Its like a new cheap pub,hi novelty value with good pubicity.After a while everyones been there,the foods crap,
the service is awful,the staff dont want to know,and at the end of it theres always a long expensive cab fare home.
Its like a new cheap pub,hi novelty value with good pubicity.After a while everyones been there,the foods crap,
the service is awful,the staff dont want to know,and at the end of it theres always a long expensive cab fare home.
Join Date: Dec 2000
Posts: 100
Likes: 0
Received 0 Likes
on
0 Posts
Stormin
I probably am stupid but I can't seem to grasp this concept; easyJet add new routes and bases, seemingly monthly, and they keep attracting pax by the millions and you can't convince me all these pax are "new" customers. So if, as you say, passengers will try them once never to repeat and they only attract "one time" trippers, my question is this; just where do they get these customers from? I have another question; if they (easyJet) are not succesful at what they do, then what airline is?
I probably am stupid but I can't seem to grasp this concept; easyJet add new routes and bases, seemingly monthly, and they keep attracting pax by the millions and you can't convince me all these pax are "new" customers. So if, as you say, passengers will try them once never to repeat and they only attract "one time" trippers, my question is this; just where do they get these customers from? I have another question; if they (easyJet) are not succesful at what they do, then what airline is?
Join Date: Jan 2003
Location: UK
Posts: 22
Likes: 0
Received 0 Likes
on
0 Posts
Stormin
No idea which airline you're describing, it certainly isn't easyJet. There may be some crazy ideas coming out of easyLand from time to time - like most companies - but we get fewer complaints from passengers than many other airlines. This is why we attract customers back time and time again. Low airfares, a high standard of operation and a reliable service.
All the problems we experience as crew, and these have been comprehensively documented on this website, remain the problems of the crew; the passengers continue to enjoy a service which is courteous and professional.
As for soup in lieu of sandwiches, well I don't think it's a good idea, but I don't believe it's 'going further downmarket'. There's always a cost factor involved in these decisions; we'll have to see if it is worth it.
No idea which airline you're describing, it certainly isn't easyJet. There may be some crazy ideas coming out of easyLand from time to time - like most companies - but we get fewer complaints from passengers than many other airlines. This is why we attract customers back time and time again. Low airfares, a high standard of operation and a reliable service.
All the problems we experience as crew, and these have been comprehensively documented on this website, remain the problems of the crew; the passengers continue to enjoy a service which is courteous and professional.
As for soup in lieu of sandwiches, well I don't think it's a good idea, but I don't believe it's 'going further downmarket'. There's always a cost factor involved in these decisions; we'll have to see if it is worth it.
Join Date: Jun 2000
Location: last time I looked I was still here.
Posts: 4,507
Likes: 0
Received 0 Likes
on
0 Posts
All this talk of saving pennies. Just a thought, but how much did the HUDS cost and what revenue increase have they achieved?
Ah, that's another topic. Sorry.
Ah, that's another topic. Sorry.
Join Date: May 2002
Location: london
Posts: 19
Likes: 0
Received 0 Likes
on
0 Posts
I am not really going to miss the EasyJet sandwiches they were never that appetising. If the soup is going to be of the same quality, than thanks but no thanks.
It’s a shame that elements of the GO service are going to disappear, their in-flight food was good . But no-one decides to go on a journey just because airline X does a nice sandwich.
As for free-seating. I preferred GO's practice of allocated seats. The Easy plastic boarding voucher sort of works in the UK and at some overseas airports. At other airports either the gate staff don't get what they are supposed to be doing, or the departure areas are not physically designed to allow this sort of loading - so it all becomes a scrum a-la Ryan.
But again, allocated seating is not the point of low cost. Low cost is the point of no- frills carriers - and here I do have a bit of a problem with EasyJet. Unless you want to travel very early in the morning, or very late at night then they not really that low cost any more.
I haven't travelled with Easy for sometime. On routes where they used to compete with GO, GO were more keenly priced. More recently, I've found that a few searches on OPODO or Expedia can often produce ticket prices that are nearly as good or better than the EasyJet web site.
It’s a shame that elements of the GO service are going to disappear, their in-flight food was good . But no-one decides to go on a journey just because airline X does a nice sandwich.
As for free-seating. I preferred GO's practice of allocated seats. The Easy plastic boarding voucher sort of works in the UK and at some overseas airports. At other airports either the gate staff don't get what they are supposed to be doing, or the departure areas are not physically designed to allow this sort of loading - so it all becomes a scrum a-la Ryan.
But again, allocated seating is not the point of low cost. Low cost is the point of no- frills carriers - and here I do have a bit of a problem with EasyJet. Unless you want to travel very early in the morning, or very late at night then they not really that low cost any more.
I haven't travelled with Easy for sometime. On routes where they used to compete with GO, GO were more keenly priced. More recently, I've found that a few searches on OPODO or Expedia can often produce ticket prices that are nearly as good or better than the EasyJet web site.