Could we see a new carrier on the block
Join Date: May 2002
Location: SW Scotland
Age: 40
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Which means that ATOL should not be in the tank for £400 million. BTW thanks for clarifying that element, aware of some of it but not fuly sure.
Only problem will be operational cash flow and getting customers wanting to go with a newbie, with zero reputation, wanting to charge a premium price. Why a premium price becaue it needs to be profitable.
Only problem will be operational cash flow and getting customers wanting to go with a newbie, with zero reputation, wanting to charge a premium price. Why a premium price becaue it needs to be profitable.
In terms of booking confidence - I agree normally any new entrant to the market will struggling to persuade people to fly with them, as they are an unknown brand and have zero reputation. Not to mention people just wont remember the name. Thats why I feel its only viable if you can get the Thomas Cook name. Despite the bankruptcy, peoples memories are pretty short. By the time you start flights next summer, most people will have forgot that Thomas Cook went bust, and will be happy to book with the new carrier.
Its instant brand recognition, and a lot of the brand loyalty will carry over.
ATOL will still be on the hook for a large amount of cash - what I was mentioning applies to flight only. I'm not sure what happens when you book a package holiday on a credit card. Regardless, the instructions for this is to claim from ATOL, so it seems they are the ones paying out here.
In terms of booking confidence - I agree normally any new entrant to the market will struggling to persuade people to fly with them, as they are an unknown brand and have zero reputation. Not to mention people just wont remember the name. Thats why I feel its only viable if you can get the Thomas Cook name. Despite the bankruptcy, peoples memories are pretty short. By the time you start flights next summer, most people will have forgot that Thomas Cook went bust, and will be happy to book with the new carrier.
Its instant brand recognition, and a lot of the brand loyalty will carry over.
In terms of booking confidence - I agree normally any new entrant to the market will struggling to persuade people to fly with them, as they are an unknown brand and have zero reputation. Not to mention people just wont remember the name. Thats why I feel its only viable if you can get the Thomas Cook name. Despite the bankruptcy, peoples memories are pretty short. By the time you start flights next summer, most people will have forgot that Thomas Cook went bust, and will be happy to book with the new carrier.
Its instant brand recognition, and a lot of the brand loyalty will carry over.
What would TC Noveau offer that somebody else is not doing ?
It would be a meetoo product that someone else can offer who hasn't gone bust.
Either you offer a new brand differented product that is way way better than the competition and better value. Just do not see it as no big profits or returns in it.
Paxing All Over The World
Don't forget that the next big financial crash is on its way. The USD will not maintain its current position. Irrespective of Brexit, the UK economy is stagnant and not going to lift any time soon. The passenger is better served by existing carriers having more business.
