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Jetmagic - Operations ceased!

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Old 30th Jan 2004, 17:11
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Yes the city population is about 100,000, with surrounding about 250,000. The only possibilities for RE is Belfast. All the other sector legs are too long for an ATR. It has just proven again that Dublin, Cork and Shannon just cannot provide a decent yield. Growth possibilities are now limited to holiday type destintations out of Cork. If RE did decide to take up some of the routes they are only developing routes for a loco to pounce if they prove viable.
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Old 30th Jan 2004, 17:48
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I agree it will be an uphill battle for DUO,with very few airlines making any money any one with out an established market are going to find it tough going. If magic lost 10 mill in such a short space of time i dread to think what the up front cost of someone like Jet2 must be, brave men and deep pockets (i hope!!)
 
Old 30th Jan 2004, 17:50
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Runwayedge, two of Jetmagic's routes, Jersey and Nantes are very likely to be taken up from Cork. If RE decided to take them up with their ATRs they are surely within the range of their aircraft.

So, if Jersey and Nantes are taken up by another carrier that will mean that with the arrival of EI on new routes to BCN, ALC and Milan it will mean that 5 of Jetmagic's 11 routes will still be around come the summer. Regretably, I am choosing to exclude London City and Liverpool for any further development from Cork for the forseeable future. However, and I am sorry to keep pressing about this so much, there is an opportunity there for a Gatwick service.

Also, it has now be proven that flights to Belfast with good timings will work. Jetmagic's last ever flight to Belfast on Wednesday evening had 24 pax out and 21 pax in - they are good loads given the time of year. Bearing in mind that FlyBe are pulling out of Cork on their BHX service at the end of March for what they believe will be richer pickings to Perpignan I do not see them trying Belfast - Cork again like a few years ago. I would like to be pleasantly surprised, though!
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Old 30th Jan 2004, 17:59
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Jersey and Nantes are too seasonal for RE, have my doubts about the yield too. Assuming peak slots were available to Gatwick RE could not possibly make any money out of there with an ATR. Needs min 100 seater. Why did CityFlyer cease with the RJ...me thinks they were having yield difficulties. A successful route is not just volume. I am lead to believe the load factor on Belfast with Jetmagic was 40%. I also hear RE are concentrating on developing out of GWY presently. Do they have capacity. Belfast will work at a proper time say 7.30am departing 18.00. Jetmagic was just too early. Finally, Tom, my original point EI have proven that the future for Cork is scheduled or charter operations to sun spots.
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Old 30th Jan 2004, 18:04
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I agree with Tom the Tenor, RE should go for Belfast, Nantes and Jersey. Will miss the GX service to Nice! Runwayedge, even Limerick has a larger poplulation than 100,000. The greater Cork area including all its commuter towns has a population of 1/2 million people. I know, I live here
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Old 30th Jan 2004, 18:17
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BA had all ready bought out City Flyer by the time they chose to axe Cork. Cork was axed because of corporate greed by British Airways managers. Cork was profitable but BA wanted more so they decided to use the aeroplane to try somewhere else.

City Flyer used ATR-42s, ATR-72s and BAe RJs from Gatwick so a full spectrum of different sizes there. Something the size of a ATR-72 or bigger would probably be best for LGW all right.

As for EI Cork is just an irritation. The closest EI has come to creativity in Cork is to axe Dublin leaving all the fat to RE and to cut LHR for the coming summer, cut Paris and cut Amsterdam to provide 2x7 services to BCN, ALC, Milan. What geniuses!

Yes, I just want to add my support for the great service we had to Nice - five times weekly last summer to zero this year. Great loads too. Such a shame!
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Old 30th Jan 2004, 18:23
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Given that RE's earliest Dublin flight only leaves Cork at 7am, imho any additional early departure opportunity from Cork would be more profitable heading for Dublin rather than Belfast? RE were badly bitten by Belfast last year - a 44-seat ATR may just be too big a challenge for such a thin route when there are other more lucrative Cork or Galway opportunties around.
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Old 30th Jan 2004, 19:38
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Agree with eh hello re better opportunities. Pop of Cork City is 127,187. City and County 420,510. Limerick City & County 175,529 and surprisingly Galway City & County is now bigger than Limerick...just got that from irish gov census. Galway now 3rd biggest city. However, back to my point without labouring it tom, BA and EI have diluted Cork because 'they cannot get the yield' on UK routes from Cork or indeed other irish state airports. Check gatwick peaktime charges. A 72 will not work. You will fill the aircraft, and lose your pants. 66 seats will NOT pay. You need min 100. Many to the sun is future for CRK.
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Old 30th Jan 2004, 21:04
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Runwayedge, if you live in Cork, you would know that the city boundary is only 3 miles...thus the majority of Cork's suburbs are not included in the census!! However, the county figures include suburbs + commuter towns = almost 1/2 milliion! As a Belfast native living in Cork for the last 10 years, it is not much smaller than Belfast! I travelled the GX Cork to Belfast service many times, always good loads! The reason why RE Dublin to Belfast service didn't work was that the cities are only 100 miles apart...too close and crappy flight schedule.
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Old 30th Jan 2004, 21:46
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CCR I agree completley with all you've said, Dublin Belfast was mindboggling, but again Tom and yoursef are missing the point...will you get the yield on a double daily to Belfast. Another point...will RE continue all their current Cork routes....doubt it...Birmingham with Flybe gone yes, Dub yes, Edinburgh yes with magic gone, Southampton...jury is out...Bristol.....hmmm
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Old 30th Jan 2004, 23:28
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The problems were down to yield as well as load factor. On the longer "more successful" routes like Rome the yields they were achieving would have required 90+ passengers to break-even. A tall order on a 37-seater!

All in all an ill-thought-out business plan using inappropriate aircraft for the wrong markets. Sadly the airline was doomed the day it began flying which is a shame given the outstanding level of service which was provided.

Condolences to all who have lost jobs particularly those who swithced from other jobs in the industry in order to be part of a vibrant start-up.
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Old 31st Jan 2004, 00:13
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My sentiments doors...
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Old 31st Jan 2004, 01:01
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Devil

My condolences to all 110+ Jet magic employees!
Based at CRK, I watched daily the pax loads. They were chaotic in percentage, but never the less yielded an on going average that appeared to be slowly increaseing. Lot's of out going payments that didn't match the revenue returns!
37 pilots for three aircraft,Hosties,engineers, gound staff new call center, Own maint, Aer Rianta charges as well as the other airports charges abroad, leased Turboprop's from Germany, even a sub charter of Westair's HS 125-700.........the mind boggles. Nothing wrong with the Operational end and the people involved. Great team environment evidently. However,
The Biz Plan and marketing was hopeless. A serious lack of strategy and awareness of the ficleness of the industry.€11 million debt in 9 months. Was an audit completed at the 3 and 6 month mark?
RTE were very eager to announce the poor 40 lads who were stranded in Cork for a stag party! But they seemed to miss the point of the seriousness situation of 110 people losing their jobs who have mortgages, car payments, kids etc, let alone the relocation move and change that will impact them financially!
I hope they all get jobs very soon, despite the dark clouds Ryanairs senior exec's announced recently for 'Low Cost' airlines.
Good Luck to all at Jet Magic.
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Old 31st Jan 2004, 01:15
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More bad news this afternoon. I have heard that Serviceair at Cork are about to lay off up to half it's staff following the Jetmagic collapse. Wonder what are the chances of many of those staff being taken on again later in the year as the IT season begins? Hopefully, some, at least.
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Old 31st Jan 2004, 04:32
  #35 (permalink)  

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Once again condolences to all at ORK, at least they were an airline offering more service rather than the less we are getting all too used to elsewhere. Perhaps an all-EMB135 fleet would have made more sense but obviously the 145s were a bargain post Swissair.

While others recall ATRs and RJs on ORK-LGW, I think it was a Dash 8 took me there in late 2000. The advantage of the dash being it could land straight in on the E-W runway at ORK.

It would be nice to think RE would do a deal with BA and re-instate LGW, especially as it would open opportunities to fly home cheap in the winter on Air Transat and Zoom to LGW! Let's face it if BRS and SOU can support a AT7, why can't south London?
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Old 31st Jan 2004, 05:01
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From the initial press release when Jet2 launched, the set up cost was 2 million GBP.
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Old 1st Feb 2004, 18:57
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Mark D good point about the RE LGW op, however Zoom dont have a Winter programme at Gatwick this year. Air Transat do but not much of one. Still I think you'd fill an ATR on the route without OOM & TSC...
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Old 2nd Feb 2004, 04:03
  #38 (permalink)  
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One of their EMB135's dived into the Isle of Man the day after they ceased ops, for about an hour and then shot off somewhere......maybe to drop of the remaining cash in an Isle of Man bank??????? Anything to do with an ex-Manx Airlines boss perhaps....(alledgedly!)
 
Old 2nd Feb 2004, 06:16
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I understand the ERJ 135 flew from Ronaldsway to Southampton.

The Cork Airport passenger figures for Jan 2004 were up 22 per cent on Jan 2003. Any future growth for Feb-March will be so much less now with poor GX gone.

Such a shame about GX.
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Old 2nd Feb 2004, 06:47
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Apparantly,their best peforming route regards to business travel wasORK-BHD and that service only just paid for itself and did not make a profit,and just about paid its way.All in all a very sad day for irish avaition and the people at Jetmagic.Thank God im retiring from this industry next Friday,and will give a rundown of events as I see and chose.,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, ,,,,,,,,,,,,,,,,,,,,,,,,
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