One or two in management dropped hints on the company yammer site about future sponsorship/sponsored schemes in response to concerns expressed there about the recently announced L3 scheme....but certainly all I saw they were vague comments along the lines of "looking at things", maybe there is something concrete being planned...maybe.
I have to say I would agree with planesandthings observation and I certainly wouldn't make plans or delay plans on the assumption that BA will definitely be offering some sponsorship in the near future....but I would like to be pleasantly surprised.