CX management goal
Historically CPA has been a highly profitable company. This has been due to their location in a fast growing city in a fast growing region and having a monopoly. The profits have been made despite the management, not because of them.
Due to the our generations of conservative managers we have not protected our monopoly, rather than growing fast enough to dominate the slots at VHHH, they have allowed HKA to establish itself. Within 3 years HKA will have more hulls than CX. As a Chinese owned airline, in a Chinese city they will be HKG's flagship carrier, not CX a company controlled out of London.
Our current management has decided to face the first real competition in the same way their predecessors have made their bonuses - by cutting cost. They won't rest until the CX pilots cost the same as the HKA pilots.
The fuel hedge wasn't a mistake. Swire used it to suck billons of dollars out of the group, without having to give any to the other share holders. The massive loses give their managers an excuse for the current attack on the employees. Only an idiot would believe for a moment that concessions need to be made.
Rather than the focus on cost cutting we should be positioning ourselves as the premium HKG carrier, as HKA will be the largest. Best food, best IFE, best cabin, best IT for passenger experience and charge a premium for it all. Let the stinking masses travel on HKA, grab the discerning pax with a few dollars to spend on CX.
A massive change in approach but the only way forward.