YYZ
Great news from Primera - and perhaps method to Transat's madness?
Primera quite literally have to work for BHX, the airport has taken a lot of knocks recently with airlines pulling out. 3 scheduled transatlantic destinations is a good result bearing in mind the disappearance of AA, UA and TS.
I have seen increased advertising for Primera incl. The Metro, Leamington Spa station and around the Bull Ring. But it's going to need a lot more than that to make the general public aware and more importantly, get them booking!