They have no new or fresh ideas; embarrassed for having committed the biggest fuel blunder in aviation history...they are eager to try and redeem themselves....they just keep going back to draw fresh water from the pilot concession well...
The bucket now is only bringing up stones and mud, but they just can't stop dipping the bucket. They grow thirsty, and panic sets in. What now? Must have water...bonus depends on more concessions...more concessions...must find more concessions! Must transform the Company, make it more sustainable, time to win, project altitude and all that.
Hold on....we haven't dipped our bucket into that KA well!
Toss the bucket in!