You sound rather angry and letting you're emotions get in the way on here.
I think the point is that as far as employment goes - the best should get the job. If that best person is male or female - who cares. Are females stopped from applying to all the other airline programmes? No. Are they discriminated against when they apply to them? No. So why the need to make a route specially for them? Actually I think if I was a female I would find it rather patronising. It's almost as if easyjet are saying females are less capable of doing it and so we'll give them that boost in the form of this scheme. Again, they are free to enter a level playing field (and do) in all the other schemes. So why the need for this?
The initiative here is to offer financial help to females and females only, so what about the males who can't afford it either?