Read the article !
No publicity stunt I believe.
"It later emerged that the British man, who has not been named, had been unable to escape the shipwreck and died before emergency crews were able to stage the rescue, which was captured on camera on Thursday by Petty Officer 2nd Class Ashley Johnson.
The family, on board a 146ft former oceanographic research vessel called the Ferrel, had spent a terrifying 24 hours with the engine disabled and sent out an SOS call at 11.30am on Wednesday."
BZ Ma'am for a good rescue.