Please accept my apologies, 10 hours on Megabus is about a tenner cheaper than flying easyJet. Apart from that, every other way is more expensive.
A weekday service to Exeter is crap because it used to be 2 daily services to Exeter
I know markets change, but the NE/SW market can't have changed that much, it's not like the NE/SE market that has understandably lost out to frequent, fast train journeys