Just to add my [timid] opinion.By the way,I have no connection or desire to be connected with NOW.I'm with the 'other lot' from Dublin as a maintenance engineer.
I just wanted to agree with jmc-man about the destinations.As someone that is within reasonable distance of LTN and STN,the only destination that tickled my fancy was Tenerife.If they offer that at £50 or so then I'll definitly book.As for the rest then I think they are pretty much covered by the other low cost airlines.They must be mad to fly into Rome for instance as RYR will beat them hands down.There is little value in the old boring nonsense about RYR flying to the middle of nowhere with regard to Rome as CIA is actually closer to the centre than FMO.
By the way,what are the maintenance plans for NOW? For an airline so close to start date there must be a plan somewhere.