The big local helicopter services company in my neck of the woods has made UAS operations an integral part of their company and service portfolio. They saw the handwriting on the wall and appear dedicated to maintaining ownership of the skies around here, whatever it takes. Of course they will have a lot more competition in the UAS department.
In the US you can already see the industry is moving towards self-regulation and self-certification well beyond the vestigial FAA Remote Pilot certificate. Much like the SCUBA diving and skydiving industries have done. This is how big companies will control the marketplace and attempt to drive the small fry out.
"So Mr. Smith, do all of your pilots at the Tiny UAS Company have an Industry Awesomeness certification? Do you carry $4M in liability insurance? No? Too bad, so sad, we're going to go with Giant UAS Company even though they are a little more money."