What you are all saying is that Monarch needs a Unique Selling Point, and it's not clear what that is. Inbound tourists are certainly a growth market, but Monarch surely don't have a brand in these countries; they're more likely to use an airline they've heard of. The only possibility to me, not already mentioned, is to target the specialist tour operators who currently book space on Easyjet or Ryanair. Their customers might appreciate being away from the hoards.