Yes I think in the past Monarch have been sheep, waited for others to do it and followed. But now they are trying to move away from that, the new short breaks they have introduced seem to be going well. They still need to continue the norm bucket and spade routes, they are popular and would be stupid to give their market share of those up. But with a fleet expansion up to 45 SH aircraft, hopefully we will see new routes being announced (they do have a company coming in to look into new potential routes ect)
A return to LH would be a good move but they need to find routes they can make work. And to those who say they were never good at LH in the last don't know what they are on about. Considering they only had two proper LH aircraft (A330) they made the operation work very well