There is a common theme of 'passengers going for lowest fare get what they deserve'.
So just assuming I am willing to pay 10-20% more for better service where do I spend the money?
Same problem exists in retail, it is hard to spend more for actual quality (as opposed to branding/advertising) in many areas.
One example is cheap wood screws from China that are easily twisted appart, even #10. Same 'stuff' (polite form of the word) everywhere I looked.
Perhaps an -airline- backed trip warranty for a premium might actually work.