Another rather pitiful attempt to lure more oddballs onto the fun fleet. Of course a few more will be tempted, not many though, but a few more.
Im not sure why people get upset or indignant, theres method here after all and that method is all about paying the least.
Upstairs know that the target audience are a bunch of selfish individualistic opportunists aka pilots, who would for the most part sell their first born for a day or two extra off a month and a bit more money, its also clear that the cultural element of 'negotiation' is alive and well, its very reminiscent of a good haggle down in Karama for your Romanian girlfriends genuine Gucci hand bag.
Eventually the price will be right and enough suckers..err takers will be found to put the required bums on seats, everyone has their price.