I occasionally fly BA (when my employer decides) and they certainly aren't the BA of old. Whilst the aircraft are still good, nonsense such as 9-seat rows in the 787 demonstrates a change of focus away from being the World's Favourite Airline. More importantly, you always recieved excellent service from BA staff, especially cabin crew. Now it is a bit of a lottery and there is certainly an air of apathy, visibly demonstrated by a lack of attention to detail and, dare I say it, less care about personal appearance.
Many will say that my observations are petty, insignificant and don't reflect the 'bottom line'. However, if your front-of-house staff aren't selling the brand then you have a major issue; staff demeanour is a really good indicator of the strength of a company.