The pricing structure seems competitive and below the average. They advertise Tenerife for £75 each way, well Monarch have flights in Oct for £76 each way from Luton as well. What is the underlying reason why people would choose NOW above Mon or another carrier offering similiar prices.
People search on the Ezy, Ryanair sites because it has been installed into society that they are low cost, now that isn't always the case but I bet it is most peoples first port of call.
NOW has set prices, so people are aware of the prices, surely they are more likely to look around for something cheaper or comparitive and if they can't find it then book with NOW. People IMO will delay booking as there is no incentive to book early to get cheaper deals.
Still interested to know what their capacity figure is to break even.
It certainly has gone quiet, NOW will either be a revolution/ failure or will revert to the traditional low cost model. If funding is a problem and it gets off the ground how long will it be before Ryanair, Easy sniff around to buy it out?.
Sagey