With Now's advertised pricing policy what capacity is roughly break even point? 60%?, 75% or is that far too low!, and is it obtainable.
I assume NOW have funding either from Venture Capitalists or someone very rich
There prices do seem very competitive, however we all love a bargain and we seem to hear more about Joe Bloggs that got on RyanAir, EasyJet for a £1 plus tax more than the poor sod that had to pay top whack!. That can't happen on NOW but if the % to capacity is too high they will either have to raise prices and hope demand doesn't fall too much to make money or change their pricing policy.
Has NOW sorted out aircraft yet, engineering etc?
From an outsider looking in it doesn't look like everything is going to plan but then again I hope I am very wrong there! and it all goes really well.
Sagey