Before they identified the people involved, I had in my mind (when they said businessman) someone in their mid-fifties with a PPL and his own helicopter as someone who might think taking that route with such a poor forecast and few options would be an acceptable course of action.
Sadly I seem to have been proven right and it looks (with a very small percentage of another cause) like another CFIT in poor weather in a private helicopter....How may more before people take notice and learn from others mistakes???