Originally Posted by
ratchetring
Not at all, have you never heard of marketing? The numbers involved are tiny, the cost therefore minuscule - but the impact disproportionately large in terms of exposure.
The only downside I see is the call centre being swamped with callers phoning for no reason other than to try and snap up these upgrades, which are as rare as hen's teeth. The "genuine" callers, who will in the era of online bookings, only be phoning to resolve problems, and are therefore the ones they really want to reach with the scheme, may become cheesed off because they can't get through.