We obviously all know what regional airline means.
But members of the public reading that are going to be rather confused by an article that starts talking about regional airlines and then very quickly settles into talking about London!
Of course, I see why they've gone down the route they have. If Heathrow had a couple more runways I'm sure they would have tried a different route. Things being the way they are the most practical way for them to serve British regions would be with through Lingus...