Who can blame someone for wanting to star in a promotional video? Let's face it, nearly all women have a bit of the Grace Kelly in them.
Where I'd feel a bit aggrieved (if I had any skin in the game) , might be the view that she is trying to con pilots into joining EK, so that she can jump into their freshly vacated position back in the U.S.
Then again, any pilot that doesn't do their homework before leaving one job for another, has nobody to blame but themselves.