Pat Byrne has said publicly that maintaining some core of own-brand scheduled flying provides a good "shop window" to demonstrate the quality of WX's product/service to prospective ACMI airline customers, but I think the LCY niche for WX is dwindling into nothingness anyway. WX's main LCY routes are DUB, AMS and RTM. On the former they have strong competition from BA (with nicer aircraft, as long as the Superjets aren't able to operate into LCY) and on AMS they face attack from KLM. That doesn't really leave a defensible network. Add to that the door gradually closing on wet-lease/franchise operations for AF, and you could well be right: the scope for own-brand flying seems to be diminishing.